Pure360

Pluspunten

I really like how they have listened to customer feedback and taken that forward to create a better product.
The realms of email marketing is a very daunting world when you have little confidence in the matter.
There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget.

It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses.

We are just working on an upgrade to our accounts, and the support has been second to none.
They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Minpunten

In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade.

The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

Pluspunten

1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360.

2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure.

3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Minpunten

The reporting feature at times can leave a lot to be desired.

Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc.

Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR.

The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

Pluspunten

We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails!

We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab.

It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Minpunten

There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses!

We're really happy with Pure360!

Pluspunten

The solution is quick to set up, easy to use and consistently performs well.

Our emails have gone from being relatively static to now highly personalised from group to individual level. As a result we have seen rewarding growth across our campaigns, regularly eclipsing industry averages.

Minpunten

The system has recently had a bit of an overhaul and is much improved from previous versions.

Pluspunten

As an experience marketer and marketing manager within the University of Sheffield, I've had experience of several email marketing platforms and it's safe to say that Pure360 is the best one that I have used. The drag and drop email builder is very easy to use, yet it is very capable of creating professional looking emails. The integration with our CRM system was also seamless and works exactly as we need. The support from the customer service team is also very responsive.

Minpunten

One slight gripe that I've experience is that you need to make sure you save your email before you hit send. I have once sent a test and all looked OK, but then the actual email that sent was a previous draft. Slight problem and nothing that would put me off using or recommending to others.