Remarkety

Pluspunten

- ROI tracking is not only built in, but a focus of the reporting dashboard, a solid indicator that this platform was built for ecommerce first and foremost
- ROI tracking is complimented by the Google Analytics tracking which allows you to compare various attribution models and view overlap with other marketing efforts
- Automatic proactive feedback on campaign performance based on industry benchmarks, along with suggestions on how to improve
- Plenty of ways to segment and target customers, for both automated emails and newsletters - see support articles for full list or options
- Very impressed with how seamless the integration with Magetno 1 is, by connecting through the Magento API they are able to retroactively segment customers (eg. make a new category with selected products in it, then target based on past sales of products in that category - also useful for excluding select products from some campaigns)
- Built in templates cover a wide use case, but also easy enough to make and modify templates that work in the drag and drop editor - my content guys have had no issues at all using the wysiwyg editor - I was able to make our responsive email template from another platform compatible with Remarkety in a few hours.

Minpunten

- Geographic targeting could be improved, currently can target based on State/City/Suburb /Country , but not by postcode/zip and not by using a map UI like other platforms

Pluspunten

We came to Remarkety on a referral from our Oracle+Dyn delivery partner because we were seeking abandoned cart email remarketing capabilities at an affordable cost. The platform is fast and intuitive and works as described and promised, and integrated well with the Oracle+Dyn architecture. What I like best is the support and executive teams behind Remarkety. We had many more needs than their platform had when we began. The Remarkety team was relentless in addressing every single feature request we submitted. Their platform today is more robust because they were willing to listen to our suggestions, critically evaluate them, and quickly put them into design and development rolling out new functionality in days, not months.

Minpunten

What I like least are small issues, like segment counts updating on a schedule vs. in real time, but I believe this is either no longer an issue or the schedule is much more frequent. The segment builder could benefit from an "advanced" view where users with SQL skills could construct more complex segments. It would also be useful to be able to use newly-added contact record data points to build segments.

Pluspunten

Very easy to use. You can easily build complicated segments without any technical knowlege. I have used many ESP's incl. MailChimp and Tripolis. The price puts other ESP's like Dotmailer completly out of the league.

Minpunten

I missed the functionality to attach a pdf to or another file to the email.

Pluspunten

Price
Automation options
Integration with Big Commerce
Support

Minpunten

Visual appearance
Lacking in analytics

Pluspunten

It makes it easy to send out weekly newsletters to customers, both current and new. I can send automations for when people abandon their cart or browse abandonment. This really helps get people back to the site. A lot of times people who abandon their cart get a second look and do decide to buy. It's great as a tool for getting Google reviews because you can send out an automation that deals with feedback. Even going so far as to send them a link for both your Google reviews, and you're Better Business Bureau reviews.

Minpunten

Probably the only thing I can honestly say I wish that the software had, is that I could do custom coded Scripts.