Over Pardot

Maak kennis met Pardot : B2B marketing automation op alom gewaardeerde CRM. Pardot stelt marketing- en verkoopteams in staat om samen te werken om leads te vinden en te ontwikkelen, meer deals te sluiten en het rendement op de investering te maximaliseren.

Het leadbeheer van Pardot biedt CRM-integratie, e-mailmarketing, lead nurturing, lead scoring en rendementrapportage om marketing- en verkoopteams te helpen samenwerken om verkoopleads te genereren en te kwalificeren, verkoopcycli te verkorten en marketingrendement te volgen.

Volg alle interacties op je site, van downloads tot paginaweergaves, en scoor prospects vervolgens op basis van door jou ingestelde parameters. Voeg uren toe aan de dag van je verkoopmedewerkers met geautomatiseerde ontwikkeling van leads en realtime verkoopmeldingen waarmee verkopers hun tijd kunnen prioriteren. Meet vervolgens het daadwerkelijke rendement van je marketinginspanningen met closed-loop rapportage.

Versnel de pijplijn, verhoog je omzet en breng marketing en verkoop op één lijn met Pardot marketing automation.

Meer informatie is te vinden op de website van het bedrijf.

Prijzen vanaf:

US$ 1.250,00/maand

  • Gratis versie
  • Gratis proef
  • Abonnement

Klanten

  • Freelancers
  • Kleine bedrijven (2-50)
  • Middelgrote bedrijven (51-500)
  • Grote ondernemingen (500 en meer)

Implementatie

  • Cloudgebaseerd
  • On-premise

Markten

Australië, Canada, China, Verenigd Koninkrijk, India , Verenigde Staten

Ondersteunde talen

Engels

Prijzen vanaf:

US$ 1.250,00/maand

  • Gratis versie
  • Gratis proef
  • Abonnement

Afbeeldingen

Pardot Software - 1
Pardot Software - 2
Pardot Software - 3
Pardot Software - 4
Pardot Software - 5
Pardot Software - 6
Nog %{screenshots_count} andere bekijken
Pardot-video
Pardot-video
Pardot-video
Pardot-video
Pardot Software - 1
Pardot Software - 2
Pardot Software - 3
Pardot Software - 4
Pardot Software - 5
Pardot Software - 6

Functies

Totaal aantal functies van Pardot: 119

  • A/B-tests
  • API
  • Aanpasbare CTA's
  • Aanpasbare formulieren
  • Aanpasbare rapporten
  • Aanpasbare sjablonen
  • Aanpasbare velden
  • Abonneebeheer
  • Activiteiten volgen
  • Activiteitendashboard
  • Afbeeldingenbibliotheek
  • Analyse van verkooptrends
  • Antwoordbeheer
  • Archiveren en retentie
  • Autoresponders
  • Beheer van e-mailcampagnes
  • Beheer van salesactiviteit
  • Bestandsopslag
  • Bestemmingspagina's en webformulieren
  • Bewaking
  • Bezoekers bijhouden
  • Bronnen bijhouden
  • CAN SPAM-compliance
  • CRM
  • Campagneanalytics
  • Campagnebeheer
  • Campagneplanning
  • Campagneplanning
  • Campagnesegmentering
  • Campaign tracking
  • Chatten/messaging
  • Communicatie via meerdere kanalen
  • Contactenbeheer
  • Contactendatabase
  • Contentbeheer
  • Conversies bijhouden
  • Dashboard
  • Door gebeurtenissen geactiveerde acties
  • Drip -campagnes
  • Dynamische inhoud
  • E-mailbeheer
  • E-mailcontrole
  • E-maildistributie
  • E-mailmarketing
  • E-mails bijhouden
  • E-mailsjablonen
  • Engagement bijhouden
  • Eventmarketing
  • Formulierbeheer
  • Formulieren maken en ontwerpen
  • Gegevens importeren en exporteren
  • Gegevensextractie
  • Gegevensverzameling via meerdere kanalen
  • Gegevensvisualisatie
  • Integratie van leaddatabase
  • Integratie van sociale media
  • Integraties van derden
  • Interactie bijhouden
  • Kalenderbeheer
  • Kanaalbeheer
  • Klantendatabase
  • Klantenonderzoeken
  • Klantensegmenten
  • Lead nurturing
  • Leaddistributie
  • Leadkwalificatie
  • Leadmeldingen
  • Leads beheren
  • Leads genereren
  • Leads vastleggen
  • Leadsegmentering
  • Lijstbeheer
  • Maatwerk
  • Marketing via meerdere kanalen
  • Marketingautomatisering
  • Marketingkalender
  • Meerdere campagnes
  • Mobiele toegang
  • Multi-channel attribution
  • Multivariaat testen
  • Online formulieren
  • Optimalisatie van conversiepercentages
  • Pipelinebeheer
  • Prestatiemeetwaarden
  • Proces- en workflowautomatisering
  • ROI bijhouden
  • Rapportage en analyse
  • Rapportage en statistieken
  • Realtime analyse
  • Realtime gegevens
  • Realtime meldingen
  • Realtime rapportage
  • Samenwerkingstools
  • Scannen van vistekaartjes/-badges
  • Segmentering
  • Sjabloonbeheer
  • Slepen en neerzetten
  • Social marketing
  • Sociale promotie
  • Spamblokkering
  • Toegangsopties/machtigingen
  • Tools voor exploratie
  • Trefwoorden bijhouden
  • Verificatie/validatie van leads
  • Verkoopanalyse
  • Verkooprapporten
  • Versiebheer
  • Visuele analyse
  • Voor mkb-bedrijven
  • Voor mobiel geoptimaliseerde e-mails
  • WYSIWYG-editor
  • Waarschuwingen/Meldingen
  • Webformulieren
  • Websiteanalyse
  • Websitebezoekers bijhouden
  • Workflowbeheer
  • Zoeken in gehele tekst
  • Zoeken/filteren
  • Zoekmachinemarketing

Alternatieven

ActiveCampaign

4,6
#1 alternatief voor Pardot
Verbonden e-mailmarketing, marketing automation, CRM en accountbeheer voor bedrijven die contact willen maken met...

Aritic Pinpoint

4,5
#2 alternatief voor Pardot
Aritic platform is a full-stack automation platform that includes marketing automation, communication automation, CRM...

Salesforce Sales Cloud

4,4
#3 alternatief voor Pardot
Heb je de oplossingen voor kleine bedrijven van Salesforce al gezien? Sales Cloud is een aanpasbaar CRM-platform dat...

SharpSpring from Constant Contact

4,6
#4 alternatief voor Pardot
SharpSpring, een betaalbaar alternatief voor marketing automation voor HubSpot en Marketo, is gespecialiseerd in het...

Reviews

Totaalscore

4,1 /5
(594)
Prijs-kwaliteitverhouding
3,7/5
Functies
4,0/5
Gebruiksgemak
3,8/5
Klantenondersteuning
3,8/5

Heb je Pardot al?

Softwarekopers hebben je hulp nodig! Productreviews helpen anderen om goede beslissingen te nemen.

5 van 594 reviews worden weergegeven
Dede
Totaalscore
  • Sector: Computerhardware
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Easy To Use, Great for Small Companies, Not as powerful as their competitors

Beoordeeld op 9/10/2020

Overall I've had a positive experience with Pardot and would recommend it to others. It has been a...

Overall I've had a positive experience with Pardot and would recommend it to others. It has been a very powerful tool for us and has helped us grow our business, generate leads, move leads through the sales funnel in an automated way, etc. It's really been great for us and I love the challenge of designing and building automations. Just be aware that its not all unicorns and butterflies. Each initiative we executed on took longer than we expected to roll out.

Pluspunten

The software is pretty intuitive and easy to use. There is a huge community that's eager to collaborate and assist (local user groups, blogs, the Dreamforce conference, the connections conference, twitter, slack groups, linkedin groups, etc). We utilized the product for List Emails ( about 30 each month), Automated Nurture Campaigns, Segmentation, Email Preference Center, and so much more. It is very powerful and played a key role in our marketing efforts.

Minpunten

The trade off to ease-of-use is lack of complexity. After working with the platform for 5 years, I have concluded that it is a great fit for smaller companies that want to use their features in a straightforward, uncomplicated way. We are a medium sized company with multiple target audiences, some that overlap, some that don't, territories with multiple languages and a vast and diverse product line. I am regularly (daily if not weekly) frustrated by the platform's limitations. The saving grace is that there is usually a work around. We are always able to figure out how to solve a problem, but each time it requires more steps, more time, then more "overhead" to manage in the future.

While, Salesforce is regularly rolling out enhancements and features, the list of wants and needs created by users is long. There are features that seem completely basic and have been in demand by the users for years that have yet to be delivered. Things that are sometimes minor but quite surprising to learn aren't included.

One of Pardot's biggest weaknesses is reporting. We do all our reporting in Sales Cloud dashboards or in Excel.

Kate
Totaalscore
  • Sector: Financiële dienstverlening
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Pardot delivers on promises

Beoordeeld op 29/9/2020

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pluspunten

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Minpunten

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Overwogen alternatieven

ActiveCampaign en Marketo Engage

Redenen om voor Pardot te kiezen

Greater functionality and alignment with Salesforce

Overgestapt van

ActiveCampaign

Redenen om over te stappen op Pardot

Alignment with Salesforce
Saurabh
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

The best Marketing Automation tool out there!

Beoordeeld op 25/7/2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pluspunten

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Minpunten

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Overwogen alternatieven

HubSpot Marketing Hub en Mailchimp

Redenen om over te stappen op Pardot

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Geverifieerde reviewer
Totaalscore
  • Sector: Management non-profit organisaties
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Pardot Helps us Treat Each Donor as an Individual

Beoordeeld op 7/12/2019

Before, we were treating email like it was direct mail. Just send out a high enough quantity and...

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pluspunten

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Minpunten

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Overwogen alternatieven

Campaign Monitor, Mailchimp en Marketo Engage

Redenen om voor Pardot te kiezen

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Overgestapt van

Campaign Monitor

Redenen om over te stappen op Pardot

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Nik
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Salesforce integration oversold, but excellent in its own right

Beoordeeld op 9/12/2018

Pluspunten

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Minpunten

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

5 van 594 worden weergegeven Lees alle reviews

Pardot - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Pardot.

Pardot kent de volgende prijsmodellen:

  • Vanaf: US$ 1.250,00/maand
  • Prijsmodel: Abonnement
  • Gratis proef: Beschikbaar

Pardot heeft de volgende typische klanten:

Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Pardot ondersteunt de volgende talen:

Engels

Pardot ondersteunt de volgende apparaten:

Android (mobiel)

Pardot kan worden geïntegreerd met de volgende toepassingen:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia

Pardot biedt de volgende ondersteuningsopties:

E-mail/helpdesk, Veelgestelde vragen/forum, Kennisbank, Telefonische ondersteuning, Chatten

Gerelateerde categorieën

Bekijk alle softwarecategorieën die gevonden zijn voor Pardot.