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Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

4,1 (648)
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Salesforce B2B-marketing automation voor marketing en verkoop

Over Salesforce Marketing Cloud Account Engagement

Maak kennis met Pardot : B2B marketing automation op alom gewaardeerde CRM. Pardot stelt marketing- en verkoopteams in staat om samen te werken om leads te vinden en te ontwikkelen, meer deals te sluiten en het rendement op de investering te maximaliseren.

Het leadbeheer van Pardot biedt CRM-integratie, e-mailmarketing, lead nurturing, lead scoring en rendementrapportage om marketing- en verkoopteams te helpen samenwerken om verkoopleads te genereren en te kwalificeren, verkoopcycli te verkorten en marketingrendement te volgen.

Volg alle interacties op je site, van downloads tot paginaweergaves, en scoor prospects vervolgens op basis van door jou ingestelde parameters. Voeg uren toe aan de dag van je verkoopmedewerkers met geautomatiseerde ontwikkeling van leads en realtime verkoopmeldingen waarmee verkopers hun tijd kunnen prioriteren. Meet vervolgens het daadwerkelijke rendement van je marketinginspanningen met closed-loop rapportage.

Versnel de pijplijn, verhoog je omzet en breng marketing en verkoop op één lijn met Pardot marketing automation.

Meer informatie is te vinden op de website van het bedrijf.


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Twijfels over Salesforce Marketing Cloud Account Engagement? Vergelijk met een populair alternatief

Salesforce Marketing Cloud Account Engagement

4,1 (648)
VS.

Beginprijs

US$ 1.250,00
maand
US$ 15,00
maand

Prijsopties

Gratis versie
Gratis proefversie
Gratis versie
Gratis proefversie

Functies

114
69

Integraties

23
11

Gebruiksgemak

3,8 (648)
4,9 (595)

Prijs-kwaliteitverhouding

3,8 (648)
4,9 (595)

Klantenservice

3,9 (648)
4,9 (595)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

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Reviews

Totaalscore

4,1 /5
(648)
Prijs-kwaliteitverhouding
3,8/5
Functies
4,0/5
Gebruiksgemak
3,8/5
Klantenondersteuning
3,9/5

Heb je Salesforce Marketing Cloud Account Engagement al?

Softwarekopers hebben je hulp nodig! Productreviews helpen anderen om goede beslissingen te nemen.

5 van 648 reviews worden weergegeven
Garrett
Garrett
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Fast, Easy, and Powerful Marketing Automation

Beoordeeld op 7/8/2018

I have used Pardot at three different companies now and I love it. It's been one of my most...

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Pluspunten

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Minpunten

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Saurabh
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

The best Marketing Automation tool out there!

Beoordeeld op 25/7/2020

The experience so far has been nothing short of exceptional. We have been using Pardot since the...

The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Pluspunten

Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Minpunten

Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

Overwogen alternatieven

HubSpot Marketing Hub en Mailchimp

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

We were already using Salesforce CRM so it made sense to use Pardot as it would be easier to integrate with our CRM. Also, Pardot had many features that Mailchimp and Hubspot lacked (Engagement Studio, Grading etc.)
Geverifieerde reviewer
Totaalscore
  • Sector: Vervoer/over de weg/per spoor
  • Bedrijfsgrootte: 501-1.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 6.0 /10

Gets the job done

Beoordeeld op 21/12/2021

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller...

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Pluspunten

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Minpunten

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Overwogen alternatieven

HubSpot Marketing Hub en Marketo Engage
Viktor
Viktor
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Salesforce Pardot/marketing Cloud Marketing Review

Beoordeeld op 4/4/2024

Pluspunten

workflow of pardot and marketing cloud is very simple and easy to understand after figuring it out. Would love to see more features.

Minpunten

Structure and organization of tools is okay, could be more user friendly and easier to navigate

Tiju
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

Beoordeeld op 2/11/2021

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern...

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Pluspunten

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Minpunten

Lead routing is not available. I am looking for in-built round-robin routing functionality.

Overwogen alternatieven

Marketo Engage

Redenen om voor Salesforce Marketing Cloud Account Engagement te kiezen

Price and getting in-house integration with our current CRM SFDC.

Overgestapt van

HubSpot Marketing Hub

Redenen om over te stappen op Salesforce Marketing Cloud Account Engagement

Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.
5 van 648 worden weergegeven Lees alle reviews

Salesforce Marketing Cloud Account Engagement - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Salesforce Marketing Cloud Account Engagement.

Salesforce Marketing Cloud Account Engagement kent de volgende prijsmodellen:

  • Vanaf: US$ 1.250,00/maand
  • Prijsmodel: Abonnement
  • Gratis proef: Beschikbaar

Salesforce Marketing Cloud Account Engagement heeft de volgende typische klanten:

Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Salesforce Marketing Cloud Account Engagement ondersteunt de volgende talen:

Engels

Salesforce Marketing Cloud Account Engagement ondersteunt de volgende apparaten:

Android (mobiel)

Salesforce Marketing Cloud Account Engagement kan worden geïntegreerd met de volgende toepassingen:

BriteVerify, Data.com Contacts, Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter/X, UserVoice, Webex, Wistia

Salesforce Marketing Cloud Account Engagement biedt de volgende ondersteuningsopties:

E-mail/helpdesk, Veelgestelde vragen/forum, Kennisbank, Telefonische ondersteuning, Chatten

Gerelateerde categorieën

Bekijk alle softwarecategorieën die gevonden zijn voor Salesforce Marketing Cloud Account Engagement.