Salesforce Marketing Cloud - Overzicht
Wat is Salesforce Marketing Cloud?
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.Salesforce Marketing Cloud - Overzicht
Prijzen
Prijsopties
Contact Salesforce for pricing information.
Salesforce Marketing Cloud - Functies
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Salesforce Marketing Cloud reviews
Salesforce Marketing Cloud reviews
Robust CRM!!!
SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.
Marketing Cloud is the optimal integration for our Salesforce-powered website
We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.
Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)
After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.
A heavy hitter, but work to be done in UX
Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.
Incredible tool, make sure you have an infrastructure
An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.
Vergelijk de totaalscore met alternatieven
Vergelijk met alternatieven
Robust CRM!!!
Pluspunten
I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!
Minpunten
This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.
Marketing Cloud is the optimal integration for our Salesforce-powered website
We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.
Pluspunten
As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.
Minpunten
The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.
If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!
Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)
After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.
Pluspunten
The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.
Minpunten
The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.
A heavy hitter, but work to be done in UX
Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.
Pluspunten
This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.
Minpunten
The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.
Incredible tool, make sure you have an infrastructure
An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.
Pluspunten
As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Minpunten
Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.
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Vergelijk met alternatieven
Prijzen van Salesforce Marketing Cloud
Prijzen van Salesforce Marketing Cloud
Contact Salesforce for pricing information.
Contact Salesforce for pricing information.
Vergelijk scores voor prijs-kwaliteitverhouding met alternatieven
Vergelijk met alternatieven
Salesforce Marketing Cloud - Functies
Salesforce Marketing Cloud - Functies
Vergelijk functiescores met alternatieven
Vergelijk met alternatieven
Categorieën
Categorieën
Video's en instructies
Video's en instructies
Aanvullende informatie voor Salesforce Marketing Cloud
Aanvullende informatie voor Salesforce Marketing Cloud
Voornaamste functies van Salesforce Marketing Cloud
- 1:1 content personalization
- A/B and random-split testing
- CRM and cross-channel integration
- Comprehensive, real-time tracking and reporting
- Customer experience building
- Customer journey management
- Deliverability tools
- Drag-and-drop segmentation
- Goal setting & tracking
- Lead capture
- MMS and SMS
- Messaging for every step of the customer journey
- Pre-built templates and themes
- Predictive intelligence
- Profile filtering
Pluspunten
The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
GetApp-analyse
GetApp-analyse
Mass mailings will no longer work in today’s hyper-targeted marketing environment, where consumers are being hit with hundreds of messages each day. Salesforce Marketing Cloud takes a more sophisticated approach, enabling marketers to reach individual customers through tailored, relevant content. This content runs the gamut from traditional email marketing tools, all the way to the most advanced cross-channel campaign functionality.
Salesforce Marketing Cloud is used by many different types of organizations, from business-to-business (B2B) companies and non-profits, all the way to some of the largest business-to-consumer (B2C) companies around the globe. The web-based solution provides a way for these organizations to create their own personalized customer experiences by leveraging the 360-degree view that Salesforce provides for every single customer. Key features of the Salesforce Marketing Cloud include customer messaging, drag-and-drop segmentation, one-to-one content personalization, lead captures, real-time tracking, pre-built templates, and CRM and cross-channel integration.
Wat is Salesforce Marketing Cloud?
Salesforce Marketing Cloud provides organizations with strategic ways to plan, personalize, and optimize for the customer journey. It is the only platform to build and manage customer journeys, with the ability to connect interactions from any channel or connected device. When organizations connect these interactions, and combine them with individual customer data and behavioral information, marketers are able to generate the types of targeted content that actually drives consumer actions.
Because Salesforce Marketing Cloud integrates all of an organization’s data in real time, users are able to understand their customers better. They can also increase cross-channel marketing efforts, onboard more employees, and deliver personalized customer service through the seamless interface that the solution provides. Every customer interaction is mapped and visualized, and Salesforce Marketing Cloud provides guidance on how organizations should proceed when certain actions are taken along the customer’s journey.
Voornaamste functies van Salesforce Marketing Cloud
Execute Email Marketing Campaigns
Email marketing has been proven to be one of the most effective channels for customer relationship growth, particularly when it comes to online commerce. Salesforce Marketing Cloud provides tools for executing on customer interactions, regardless of how basic or sophisticated a marketer would like to be.
The software provides all the tools necessary for putting together a sophisticated email marketing campaign, starting with drag-and-drop capabilities with native predictive intelligence content recommendations. Using dynamic content, JavaScript, and AMPscript, you can create personalized experiences. With Salesforce Marketing Cloud, you can also use mobile-optimized email templates.
Create Personalized Experiences at Scale
With Salesforce Marketing Cloud, marketers are able to create personalized journeys across multiple sales, services, and marketing channels. This type of experience unites the brand’s identity and ensures that customers have a seamless experience, regardless of the device or channel they may be using.
Sign on to your Salesforce Marketing Cloud account to begin mapping the customer journey. You have full control and the ability to prioritize each step of your strategy, from engaging customers through real-time interactions to testing multiple variations of email content (A/B testing). You can monitor and respond to customers, and connect your apps and products to the customer journey.
Track Customer Actions
Advanced web marketing tools allow marketers to seamlessly track every action their customers take across all of the channels they use, including email, mobile, social, and the web. Web personalization, in particular, engages customers with personalized content.
When you use web personalization, Salesforce Marketing Cloud will personalize the content on your own dynamic webpages based on the individual consumer. You can then collect both explicit and implicit behavioral data, and you can leverage this data for things like targeted product recommendations and discount offers.
Understand Customer Preferences
Salesforce Marketing Cloud uses data science to help organizations better understand what’s going on inside their customers’ heads. Predictive intelligence tools track customer preferences and optimize for every interaction automatically. This optimization happens across multiple channels, without the end-user having to lift a finger.
In addition to collecting implicit and explicit customer data, you can also use Salesforce Marketing Cloud to create your own predictive profiles for each contact in your CRM. You can then infer customer preferences, or configure predictive content using the drag-and-drop tools that the solution provides. Using predictive intelligence, you should be able to automate email delivery and other messages across channels, and personalize content in each message you send out based on individual interests.
Integraties met Salesforce Marketing Cloud
The Salesforce Marketing Cloud connects to all digital marketing capabilities and CRM tools within Salesforce.
Prijzen van Salesforce Marketing Cloud
Pricing for Salesforce Marketing Cloud starts at $400 per month (billed annually) for Email, Mobile, and Web Marketing (ExactTarget). Social Media Marketing (Social Studio) starts at $1,000 per month, Advertising (Social.com) starts at $1,250 per month, and B2B Marketing Automation (Pardot) starts at $1,000 per month.
Salesforce Marketing Cloud - Verkoopcijfers
- Advanced marketing platform for building one-to-one customer journeys
- Boosts cross-channel marketing efforts
- Allows marketers to better understand their own customers
- Tools for optimizing strategies in real time
- CRM and cross-channel integration
Salesforce Marketing Cloud - Veelgestelde vragen
Salesforce Marketing Cloud - Veelgestelde vragen
Hieronder zie je enkele veelgestelde vragen over Salesforce Marketing Cloud.
V. Welke prijsmodellen heeft Salesforce Marketing Cloud te bieden?
Salesforce Marketing Cloud kent de volgende prijsmodellen:
Prijsmodel: Abonnement
Gratis proef: Niet beschikbaar
Contact Salesforce for pricing information.
V. Wat zijn de voornaamste functies van Salesforce Marketing Cloud?
Salesforce Marketing Cloud biedt de volgende functies:
- 1:1 content personalization
- A/B and random-split testing
- CRM and cross-channel integration
- Comprehensive, real-time tracking and reporting
- Customer experience building
- Customer journey management
- Deliverability tools
- Drag-and-drop segmentation
- Goal setting & tracking
- Lead capture
- MMS and SMS
- Messaging for every step of the customer journey
- Pre-built templates and themes
- Predictive intelligence
- Profile filtering
V. Wat zijn de typische gebruikers van Salesforce Marketing Cloud?
Salesforce Marketing Cloud heeft de volgende typische klanten:
Grote ondernemingen, Middelgroot bedrijf, Klein bedrijf
V. Welke talen worden door Salesforce Marketing Cloud ondersteund?
Salesforce Marketing Cloud ondersteunt de volgende talen:
Chinees (Vereenvoudigd), Chinees (Traditioneel), Tjechisch, Deens, Nederlands, Engels, Fins, Frans, Duits, Hongaars, Indonesisch, Iers, Italiaans, Japans, Koreaans, Noors, Pools, Portugees, Russisch, Spaans, Zweeds
V. Welke prijsmodellen heeft Salesforce Marketing Cloud te bieden?
Salesforce Marketing Cloud kent de volgende prijsmodellen:
Abonnement
V. Biedt Salesforce Marketing Cloud ondersteuning voor mobiele apparaten?
Salesforce Marketing Cloud ondersteunt de volgende apparaten:
iPhone, iPad
V. Met welke andere apps kan Salesforce Marketing Cloud worden geïntegreerd?
Salesforce Marketing Cloud kan worden geïntegreerd met de volgende toepassingen:
Bitium, ClickTale, CustomShow, Emma, Instapage, Kapost, Pipeliner CRM, Shipwire, SurveyGizmo, Workfront
V. Welke mate van ondersteuning heeft Salesforce Marketing Cloud te bieden?
Salesforce Marketing Cloud biedt de volgende ondersteuningsopties:
Veelgestelde vragen, Forum, Kennisbank, Online ondersteuning, Telefonische ondersteuning, Video-instructies
SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.