Over Salesforce Marketing Cloud

Maak kennis met Salesforce Marketing Cloud, de toonaangevende marketingoplossing om de betrokkenheid van elke consument te vergroten. Gebruik krachtig gegevensbeheer om zowel gegevens van de eerste, tweede en derde partij als offline gegevens te verzamelen, te organiseren en veilig op te slaan om volledige gegevensprofielen voor consumenten te creëren. Geef elke interactie tijdens het traject je eigen merkstijl met behulp van de ingebouwde AI. Betrek vervolgens elke individuele consument op schaal met toonaangevende oplossingen voor e-mail-, mobiel, reclame en sociale media.

Prijzen vanaf:

US$ 4.800,00

  • Gratis versie
  • Gratis proef
  • Abonnement

Klanten

  • Freelancers
  • Kleine bedrijven (2-50)
  • Middelgrote bedrijven (51-500)
  • Grote ondernemingen (500 en meer)

Implementatie

  • Cloudgebaseerd
  • On-premise

Markten

Oostenrijk, Australië, Brazilië, Canada, China , Duitsland, Verenigd Koninkrijk, India, Japan, Mexico, Verenigde Staten

Ondersteunde talen

Chinees, Chinees (traditioneel), Deens, Duits, Engels , Fins, Frans, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Pools, Portugees, Russisch, Spaans, Tsjechisch, Zweeds

Prijzen vanaf:

US$ 4.800,00

  • Gratis versie
  • Gratis proef
  • Abonnement

Afbeeldingen

Salesforce Marketing Cloud Software - 1
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Salesforce Marketing Cloud-video
Salesforce Marketing Cloud-video
Salesforce Marketing Cloud Software - 1
Salesforce Marketing Cloud Software - 2
Salesforce Marketing Cloud Software - 3
Salesforce Marketing Cloud Software - 4
Salesforce Marketing Cloud Software - 5
Salesforce Marketing Cloud Software - 6

Functies

Totaal aantal functies van Salesforce Marketing Cloud: 155

  • A/B-tests
  • API
  • Aanpasbare CTA's
  • Aanpasbare branding
  • Aanpasbare formulieren
  • Aanpasbare rapporten
  • Aanpasbare sjablonen
  • Aanpasbare velden
  • Abonneebeheer
  • Abonnementsbeheer
  • Activiteiten volgen
  • Activiteitendashboard
  • Ad-hocrapportage
  • Advertentienetwerkintegratie
  • Afbeeldingenbibliotheek
  • Antwoordbeheer
  • Archiveren en retentie
  • Autoresponders
  • Beheer van audiobestanden
  • Beheer van e-mailcampagnes
  • Beheer van klantervaringen
  • Beheer van meerdere accounts
  • Beheer van salesactiviteit
  • Beheer van verkooppipeline
  • Bestandsbeheer
  • Bestemmingspagina's en webformulieren
  • Bewaking
  • Bewerken van afbeeldingen
  • Bonusbeheer
  • CAN SPAM-compliance
  • CRM
  • Campagneanalytics
  • Campagnebeheer
  • Campagneplanning
  • Campagneplanning
  • Campagnesegmentering
  • Campaign tracking
  • Categoriseren/Groeperen
  • Communicatie via meerdere kanalen
  • Concurrentieanalyse
  • Configureerbare workflow
  • Contactenbeheer
  • Contentbeheer
  • Contentbibliotheek
  • Conversies bijhouden
  • Customer journey mapping
  • Dashboard
  • Documentbeheer
  • Documenten opslaan
  • Documentenclassificatie
  • Doelgroeptargeting
  • Door gebeurtenissen geactiveerde acties
  • Drip -campagnes
  • Dynamische inhoud
  • E-mailbeheer
  • E-mailcontrole
  • E-maildistributie
  • E-mailmarketing
  • E-mails bijhouden
  • E-mailsjablonen
  • Elektronische formulieren
  • Engagement bijhouden
  • Filteren
  • Formulierbeheer
  • Geautomatiseerd publiceren
  • Gebruikersbeheer
  • Gedeelde inboxes
  • Gedragsanalyse
  • Gegevens importeren en exporteren
  • Gegevens vastleggen en overdragen
  • Gegevensherstel
  • Gegevensverzameling via meerdere kanalen
  • Gegevensvisualisatie
  • Gestandaardiseerde antwoorden
  • Handtekeningenbeheer
  • Integratie van sociale media
  • Integraties van derden
  • Interactie bijhouden
  • Kalender-/herinneringssysteem
  • Kalenderbeheer
  • Kanaalbeheer
  • Klantenbinding
  • Klantenonderzoeken
  • Klantensegmenten
  • Klantgeschiedenis
  • Klikken bijhouden
  • Lead nurturing
  • Leadkwalificatie
  • Leads vastleggen
  • Leadsegmentering
  • Levensduurbeheer van assets
  • Lijstbeheer
  • Loyaliteitsprogramma
  • Maatwerk
  • Markeren
  • Marketing via meerdere kanalen
  • Marketingautomatisering
  • Marketingkalender
  • Meerdere campagnes
  • Merken volgen
  • Metadatabeheer
  • Multi-channel attribution
  • Multichannel campagnes
  • Multivariaat testen
  • Op rollen gebaseerde toestemmingen
  • Opmerkingen/notities
  • Opties voor contentpublishing
  • Optimalisatie van conversiepercentages
  • Postplanning
  • Predictieve analyse
  • Prestatiemeetwaarden
  • Priorisering
  • Publicatieplanning
  • ROI bijhouden
  • Rapportage en analyse
  • Rapportage en statistieken
  • Realtime analyse
  • Realtime gegevens
  • Realtime rapportage
  • Routering
  • SEO-beheer
  • SMS-marketing
  • Samenwerkingstools
  • Segmentering
  • Sjabloonbeheer
  • Slepen en neerzetten
  • Social advertising
  • Social marketing
  • Sociale promotie
  • Spamblokkering
  • Tekstbewerking
  • Toegangsopties/machtigingen
  • Tools voor exploratie
  • Transactiegeschiedenis
  • Trefwoorden filteren
  • Verkoopanalyse
  • Versiebheer
  • Video-ondersteuning
  • Visuele analyse
  • Volgen van gedrag
  • Voor iPad-apparaten
  • Voor meerdere talen
  • Voor mobiel geoptimaliseerde e-mails
  • WYSIWYG-editor
  • Waarschuwingen/Meldingen
  • Wachtrijbeheer
  • Websiteanalyse
  • Websitebeheer
  • Websitebezoekers bijhouden
  • Witte lijst/zwarte lijst
  • Workflowbeheer
  • Zoeken in gehele tekst
  • Zoeken/filteren
  • Zoekmachinemarketing
  • eCommerce-beheer

Alternatieven

SmartSolve

4,1
#1 alternatief voor Salesforce Marketing Cloud
SmartSolve is a SaaS enterprise complete QMS, vigilance and post-market surveillance, supplier, compliance, and risk...

HubSpot CRM

4,5
#2 alternatief voor Salesforce Marketing Cloud
Bespaar waardevolle verkooptijd met HubSpot CRM, dat zorgt voor alle kleine details van het opnemen van telefoongesprekk...

Bitrix24

4,1
#3 alternatief voor Salesforce Marketing Cloud
Bitrix24 is een gratis cloudgebaseerd en open source platform voor samenwerking dat tools biedt voor CRM, documentbeheer...

Veeva CRM

4,4
#4 alternatief voor Salesforce Marketing Cloud
Veeva CRM is een cloudgebaseerd CRM-systeem voor de life sciences-sector. Veeva CRM biedt geïntegreerde multichannel-mar...

Reviews

Totaalscore

4,1 /5
(313)
Prijs-kwaliteitverhouding
3,7/5
Functies
4,2/5
Gebruiksgemak
3,6/5
Klantenondersteuning
3,7/5

Heb je Salesforce Marketing Cloud al?

Softwarekopers hebben je hulp nodig! Productreviews helpen anderen om goede beslissingen te nemen.

5 van 313 reviews worden weergegeven
Ali Furkan
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1-5 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Marketers can quickly and easily create campaigns, track performance, and measure

Beoordeeld op 8/12/2022

I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased...

I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Pluspunten

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Minpunten

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Brad
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 5.001-10.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Robust CRM!!!

Beoordeeld op 14/3/2018

SalesForce a robust CRM that enables enterprise businesses to use account and customer information...

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pluspunten

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Minpunten

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Bill
Totaalscore
  • Sector: Detailhandel
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Marketing Cloud is the optimal integration for our Salesforce-powered website

Beoordeeld op 16/1/2018

We love the integration with our current Salesforce Commerce Cloud website and the ability to track...

We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Pluspunten

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Minpunten

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.

If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Geverifieerde reviewer
Totaalscore
  • Sector: Levensmiddelen- en drankenindustrie
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Outstanding software in digital marketing

Beoordeeld op 14/9/2022

My overall experience on this software is brilliant and i personally refer to my colleague to use...

My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.

Pluspunten

It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.

Minpunten

I didn't find it any features useless. However, it should be updated with new version.

Overwogen alternatieven

SendGrid

Redenen om voor Salesforce Marketing Cloud te kiezen

Because I'm looking for new software with new and extra ordinary features.

Overgestapt van

SendGrid

Redenen om over te stappen op Salesforce Marketing Cloud

Because I find some new and interesting features in Salesforce Marketing Cloud.
Geverifieerde reviewer
Totaalscore
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 6.0 /10

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Beoordeeld op 2/5/2018

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and...

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Pluspunten

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Minpunten

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

5 van 313 worden weergegeven Lees alle reviews

Salesforce Marketing Cloud - Veelgestelde vragen

Hieronder zie je enkele veelgestelde vragen over Salesforce Marketing Cloud.

Salesforce Marketing Cloud kent de volgende prijsmodellen:

  • Vanaf: US$ 4.800,00
  • Gratis proef: Niet beschikbaar

Salesforce Marketing Cloud heeft de volgende typische klanten:

Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000

Salesforce Marketing Cloud ondersteunt de volgende talen:

Chinees, Chinees (traditioneel), Deens, Duits, Engels, Fins, Frans, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Pools, Portugees, Russisch, Spaans, Tsjechisch, Zweeds

Salesforce Marketing Cloud ondersteunt de volgende apparaten:

Android (mobiel), iPhone (mobiel), iPad (mobiel)

Salesforce Marketing Cloud kan worden geïntegreerd met de volgende toepassingen:

Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter, Vidyard

Salesforce Marketing Cloud biedt de volgende ondersteuningsopties:

E-mail/helpdesk, Veelgestelde vragen/forum, Kennisbank, Telefonische ondersteuning, 24/7 (contact met medewerker), Chatten

Gerelateerde categorieën

Bekijk alle softwarecategorieën die gevonden zijn voor Salesforce Marketing Cloud.