Salesfusion

Pluspunten

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Minpunten

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

Pluspunten

Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

Minpunten

It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

Pluspunten

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Minpunten

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

Pluspunten

Support is helpful. Constantly working on improvements. Can accomplish complex tasks.

Minpunten

Too many layers to the interface. Not the most user-friendly.

Pluspunten

Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.

Minpunten

The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.