GetResponse

Pluspunten

I've used this software for the past 3 years, and I could not be happier with the amount of options I have available to me for the cost. There is a lot of room to customize everything in this software. I like that I can completely customize opt in forms to be any size and any design you can dream up. It's really great for branding and staying consistent with your website's design.

I have also used their landing pages, which are really simple to format and create in a short amount of time. They are completely customizable and are great if you want to quickly set up an optin without creating a whole website.

I use their platform to send out a weekly email. This process is so quick and seamless for me as I can turn any email I've sent in the past into a template. I can simply change the content of each email and send it in a snap.

I also love that this software has so many tools integrated into it. I can create an optin and send an automated email as well as filter my subscribers into my main email list. It's nice to have it all in one.

Minpunten

The only complaint I have about this software is that it almost has TOO many options. It can feel a bit overwhelming when you login to know what to do and where to go. I only use a few of the many options because of this. I know what I use on a daily basis and I'm familiar with that, but I don't explore too much as it feels cumbersome to navigate quickly.

Pluspunten

Pros

The Ease of use for this platform is staggering for beginners and for proficient users alike. There are even training guides and videos to help you get up and running quickly. The platform has so many automations that you can set up to automate your onboarding process and you won’t believe how easy it is to set these up. There is a very powerful Workflow Editor that makes setting up a complete email marketing campaign a breeze and the templates are reasonably laid out, so you can build your whole campaign efficiently and quickly using templates or if you need a more complex setup you can build from scratch. Finally, the reports and statistics tools are very robust and can help you to understand what is working the best for your business and what campaigns need some rethinking. Additionally, the pro plan offers access to webinar marketing. All plans come with a free 30-day trial so you can get started with no upfront investment.

Minpunten

Cons

The smallest plan only allows for a 1000 subscriber list and access to the landing pages. If you grow fast you will need to bump up to the next level which cost more however you also then get access to 5000 subscribers and you get access to do the webinar marketing so it’s not really a negative. You also get access to several other useful features.

Pluspunten

GetResponse is a quality platform that has been very reliable with the design and delivery of our marketing emails. I really like the way that the emails look when they are delivered, and the level of control that you have over this within the platform. I don't think the User Interface is quite as intuitive as MailChimp, but the quality is just as good, the prices are more competitive, and the customer service is great. Any time I have a question, I can get a member of the GetResponse team in Live Chat to navigate me through it.

Minpunten

The ability to analyze data is severely lacking in GetResponse. MailChimp allowed exports of all email campaign data into Excel so you can manipulate and analyze data as needed, but for whatever reason, GetResponse doesn't do this. It is a very significant shortcoming (which I have also addressed directly with their support team).

Pluspunten

I like having an email service where I can house all my contacts. GetResponse allows me to maintain multiple lists. There are tons of templates where I can compose any kind of email I can imagine. All the emails I've ever sent are maintained as templates that I can re-use or study for their analytics. I can go into sent emails and see who opened which emails and who didn't open them. I pay for the service based on the number of active email addresses I have in the database. And, if anything ever happens to my site or my social media outlets, I always have my list to take with me wherever I go.

Minpunten

I'm not a fan of how they handle their billing. It seems the bill date moves every month. It makes me think I'm paying for 13 months in a calendar year instead of 12. I also don't like how they do their count to determine billing. For example, an email address on 3 separate lists counts as 3 separate contacts. So, you may not have hit their limit for billing with the overall number of addresses you have on file. But, segmenting your lists and having the same email address on multiple lists may put you over your count and move you into a higher billing tier. That may not bother you but for me, I am often scrubbing my lists for inactive email addresses to make sure I'm not paying for someone who never opens my email.s.

Pluspunten

I love the ease of use and ability to create a very large backlog of emails quickly. I like to send out daily newsletters to my list and after about a week or so I will go back through and add those emails into an autoresponder that I will use for new leads that haven't been getting the original newsletters. This makes my life so much easier and allows me to spend less time on the platform while getting more done.
In addition, I love the Spam Score feature that helps keep my messages out of the spam folder. If your email is going to spam, your message isn't being heard.

Minpunten

I would like a little more landing page functionality. I find templates either have too much preloaded or not enough. I would like there to be more functionality similar to that of ClickFunnels or even Builderall. If there was further functionality to create sales funnels and take payments through GetResponse I think that will help as well. People like myself want to have everything all in one place for their business. If they can get all they need (landing pages, sales funnels, email marketing, automations) in one place it would make life much easier and GetResponse, in this case, a much more desirable platform.