Groove

Pluspunten

With Groove, leads are automatically put into the correct lines of custom messaging that makes guiding a customer through the buyer's journey easy. Before integrating the tool, my team had an extremely difficult time juggling 150+ leads/month coming from various industries and requiring custom lines of messaging. It seemed we were always playing catch-up and never playing from ahead. Now our team can cover significantly more ground and make more sales because Groove has finally automated manual work that should have been gone years ago.

Minpunten

I run into formatting issues with my templates that can cause major headaches. I'll spend 15 minutes touching up a flow after reviewing the analytics tab. Often times towards the end, I'll adjust one thing, like italisize a sentence, and some crazy formatting bug will ruin the whole thing and change all the spacing and formatting. And it won't let me undo it. It's difficult to describe, but basically, your formatting occasionally goes haywire all the sudden and 1 little adjustment screws up the whole thing. So then I do all the edits over from scratch...

Pluspunten

I use the "Book A Meeting WIth Me" features daily to eliminate the typical back and forth associated with trying to find a demo time with my prospects. Rather than "what day and time will be best for you to have a call" followed by "is 10:30 am or 1:30 pm better", etc. Instead, I simply use groove to add a link to my email where they can see my availability and book an appointment when it's convenient for both of us. In addition, if I need another team member on the call I can add them to the invite and Groove will coordinate our schedules and only offer my prospect times where both of us are available. It eliminates all the back and worth and as a software company helps us look even more cutting edge.

Minpunten

The only complaint I would have is when I have it turned on in my gmail it covers up a portion of my email window where attachement typically show up. This leaves me guessing whether the attachement is there or requires me to close the Groove tool bar so i can see the attachment.

Pluspunten

Groove allows my entire organization to log and track emails coming in and out. Since most users do not have a full Salesforce licencse in our organization and rarely even login to the databse, Groove offers an inexpensive solution for those several hundred users to still engage our constituents right from their email accounts. It's easy to use and set up.
It also offers a lot more functionality than my organization currently takes advantage of, like click-to-call straight from gmail, scheduling email flows (with just the right amount of human intervention), and a simple user-management.

Minpunten

Groove updates a lot (as Gmail and Salesforce update) so it is necessary to refresh your page several times a week. I don't personally see this as much of a hindrance but non tech-savvy users can sometimes get frustrated by this "inconvenience."

Pluspunten

We love the auto-logging of emails to Salesforce.com. It's a very easy tool to set up and deploy. Due to its great integration with Gmail, we had a better understanding of the communication frequency we had with our clients. The email templates were also very beneficial.

Minpunten

I often found out that the Salesforce.com integration was broken for a user after the fact. It would be helpful to have sent alerts to the admins.

Pluspunten

It's a very intuitive tool that simply makes the flow between email and various customer interactions and linking that all to Salesforce much smoother and quicker. The email tracking of opens and individual viewers etc. is very beneficial as well.

Minpunten

My interaction with Groove is not incredibly in-depth, so I'd say for what I utilize it for in my sales motion, record-keeping efforts, customer behavior with my sent emails, et al, it does the job and does it well. I don't really have cons to list.