Lucky Orange

The interface to get heatmaps, scroll data, click data, form completions etc. is the best on the market from the products that I have tried which include Crazy Egg and Hotjar. With Lucky Orange you don't have to pre-setup the URL's you want to track. You can simply look at any URL on your domain and look at the data for a rolling period of time. You do have to set up some elements but overall not having to worry about setting up specific URL's is a awesome feature of the product.

Although the feature of not having to select the URL's you want to track like competitors there are some negatives to this feature. Lucky Orange price plans have rolling days and total domain page view limits. This makes it difficult to go back and look at specific windows based on your price plan because data is rolling. If you run out of page views you need to increase your plan moving forward or not have all data present to make a decision from. Other products make it easier to look at historical data for a period but you have to be diligent on what you want to track. There are pros and cons to both scenarios.

What I like most is that I can watch my potential customers sessions exactly from their perspective while they are on my site. Doing so makes obvious the differences between where I thought a customer would go verses where they are actually going. This helps me determine what changes and improvements I need to make. It identifies errors that I didn't know were happening. It shows me areas where customers have trouble finding things or navigating. I also love the live view feature and can watch customer's sessions from their perspective in real time. I've been able to walk users through things.

The videos sometimes don't load well for me or I have to keep clicking the play button. That could be because I'm using FireFox on a VPN with very heavy threat protection. Despite that, the playback is adequate and I have not pursued a resolution to that issue. Still totally worth it. Although the video information is critical and extremely helpful, it actually can seem torturous and highly annoying to watch customer sessions because they click all over the place other than what I want them to click on. I can't watch that for very long and sometimes my customers will be on my site for close to an hour before they buy. I only really watch sessions where the user visited more than 3 pages.