Vero

Pluspunten

My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!

Minpunten

We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.

Pluspunten

Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.

Minpunten

As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)

Pluspunten

- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability.
- Integration with Segment and Zapier
- Incredible customer support
- Built for the technical marketer
- Ability to debug in multiple projects
- Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Minpunten

- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM)
- Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc).
- Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Pluspunten

Vero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.

Minpunten

Some functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.

Pluspunten

Customer support is essential. Both the CEO and our account manager has been EXTREMELY helpful.

Minpunten

I think some of the UI elements could be streamlined, such as the e-mail preview/editing page. You should be able to schedule and edit emails in the same page.