Sigstr

Pluspunten

Sigstr is extremely easy to use and implement into an already existing marketing strategy. The support we received during implementation and throughout our time with them has been exemplary.

The ability to run several campaigns at once and segment based on type of account or domain gives us the freedom to make the most of email signature in a tailored and "non-aggressive way".

We also love being able to create on brand imagery straight in Adobe and upload to the platform. Being able to showcase different images within one same campaign is also a big bonus.

Another huge plus is that campaigns update to the most recent one, so even if a prospect or client looks back on an old email, the campaign will reflect the most recent active one. This is HUGE!

If you're looking to be GDPR compliant, this tool also gives you the power to still "push" and deliver your message to your key contacts without it being spammy.

Minpunten

We would love to be able to segment users in different ways than just in teams. Ideally being able to segment users by team and by location (which country they're in and which country / zone they serve) would be brilliant but is currently not a possibility.

We would also like to be able to disable users from showing a signature without having to delete them and their data altogether.

We would also appreciate being able to remove the "Powered by Sigstr" added text under every one of our signatures. This should be an optional feature but to my knowledge isn't at this point.

Pluspunten

I like the general premise/concept of the software - using email signatures as part of an overall marketing plan is a great idea. I like that it's clickable and stands out among the regular email body text. I like all of the recent improvements, considering many of the improvements were suggestions that we made about a year ago. It's nice to know that Sigstr listens to customer feedback and uses it to make improvements. I also like the new addition of gifs and alternating email banners, which is great.

Minpunten

A lot of the issues we had with Sigstr seem to have been addressed in software updates, which is great. However, we still don't see a ton of referral traffic from the email signatures. I think this is just something we have to work on refining together over time with our campaigns. Would love to see some sort of calendar view setup for the campaigns. Not sure the best way to organize it, but the organization can get a little confusing sometimes.

Not sure if these things have been resolved yet, but a few notes from our previous conversations. If they have been addressed, then great!
When forwarding an internal email (that shows an internal Sigstr campaign) externally it should either 1) remove banner or 2) replace banner with external campaign
Should have a ranking system when you can rank campaigns (drag and drop or number them) in the order you want them to show
Can there be a basic toggle or on/off function that quickly allows you to turn off a campaign, rather than fiddling with dates/schedules
Would love to be able to show alternating campaigns within one signature. For example, one person's signature rotates through a variety of campaigns throughout the day/week (rather than just stuck on one campaign one day, and then a different campaign schedule for a different day).

Pluspunten

We were having a difficult time with our previous method of creating CTAs and having employees update links within Gmail themselves, it just wasn't working. People would forget how to update and then would get frustrated and not do it. We also found keeping a consistent look to the signature was hard to maintain with the size of our team.

Sigstr took away all of the issues we were having with calls to action and signature updates within our company. Now our signatures look clean and uniform. It's so easy to update images, links, and groups within the software. I love that it gives complete control to the marketing team and leaves little room for error. We have seen slow but steady clicks on links within Sigstr and while it isn't our most popular lead source we appreciate the detailed analytics the Sigstr dashboard provides.

The program itself is fairly intuitive and easy to use. The interface isn't quite as clean as an Apple product for example, but I haven't had any issues finding what I needed.

I know Sigstr has more advanced features like messaging based on the email recipient that would help with internal communication, but those features are out of our budget.

Minpunten

The only problem we've run in to is if any changes need to be made to someone's actual signature information (like their title or phone number) they have to reinstall the signature for it to take effect. This isn't a huge issue, but we've been growing rapidly and many people are switching departments and seem irritated to have to update their signature again.

We've only had one other hiccup with installation, but the Sigstr support team was happy to help individuals who needed additional assistance with installing their signature.

Pluspunten

The signature we have with Sigstr is definitely better than the previous “everyone create their own”. We look more uniform now and the addition of our pictures helps the recipient feel more comfortable with a face to the name. Signatures can be assigned to different groups within the company and the fields in the signature can also be company fields or individual fields. So if you want the Sales Team only to have a signature with their personal LinkedIn, but the company’s Facebook page, that can easily done.

Being someone who prefers Adobe Suites, being able to design my banner however I want and just upload it is very convenient for me. Once created, you can decide if it’s an internal/external campaign and/or assign banners to specific HubSpot lists. Once the campaign is live, you can see who clicked on the banner, how many times and how the campaign is doing via the click rate. Sigstr is also adding carousel banners with the ability to assign different links to each banner which is pretty cool.

The customer service at Sigstr is pretty good as well. They would fix any bugs we found quickly and helped us build our original signature. Since then, employees at Sigstr have kept in touch and even stopped into our office once when they were in town to get our feedback.

Minpunten

I will say in setting up our signatures, we had a few bugs (which Sigstr quickly resolved) and coding set backs because I cannot code (coding is only required the fancier your signature gets). But once your signature is done, you don’t need any more coding.

Also, someone who doesn’t have Photoshop or Bannersnack skills, might have trouble designing/updating the banners frequently. However, Sigstr is adding an in-platform banner creation option sometime in the future.

Pluspunten

Sigstr extends your company's targeted messages to all internal and external email recipients. We love using Sigstr to promote new and fresh marketing content, events, webinars, product updates, etc. Having Sigstr embedded in the signature of each email, regardless of the email body copy, Sigstr allows our organization to conclude emails uniformly with intention by promoting different customizable information our company is wanting to share.

Minpunten

We have not been able to tie any revenue gained from Sigstr, like other marketing demand generation/awareness products, which is why we have stayed on our basic plan and have not upgraded. I believe the basic signature package of Sigstr is worth it regardless if it creates revenue for your company or not due to the customizable banner signatures for your entire organization and to promote helpful and engaging content, but don't expect the signature tool to contribute heavily (if at all) to pipeline.