TargetBay

Pluspunten

Email Campaigns
My primary use of the Target Bay software is for the composing and sending of my email campaigns. I find the user interface fairly intuitive, with the ability to drag and drop content, which can be modified as the email is being designed. Target Bay has several email templates, however, I like to build my own.

Pop-Ups
At the encouragement of Target Bay's staff, I have also incorporated two pop-up features; a welcome pop-up and an abandoned cart pop-up. The abandoned cart feature also sends out an email to the person who had abandoned the cart (check out step) should they choose to provide their email when the pop-up is presented.

Reviews
I have also activated Reviews; for products purchased and for our company's website. The Reviews help me keep tabs on my customer's experience, respond to their questions and post positive reviews to my social media accounts.

I will soon be incorporating retargeting ads. This feature provides a visual reminder to my customers to revisit my website, based on their viewing history of specific products.

Overall, I have found the Target Bay App to be very useful and only limited by my finite imagination. Thank you to the Target Bay Team for their excellent support.

Minpunten

Just a few little hiccups along the way. I find that the Target Bay tech support to be very responsive and helpful.

Pluspunten

The software packs a lot features: site reviews, product reviews, abandoned cart emails, send after purchase emails, pop up review request, email subscription signup, product recommendation (the only feature we haven't used). At the time of this review there are no other platforms at this price point that offer such a robust set of features. Having used Yotpo for 1 year and given serious consideration to TrustPilot and Power Reviews, you can't beat Targetbay for the price. We've used Targetbay on Magento and are now using it on Shopify. The TB support staff helped integrate their solution on both platforms pretty seamlessly. We had some hiccups with Targetbay during our site migration to Shopify, some review settings weren't turned on after the migration, but as soon as we realized this, their team fixed the problem ASAP and send out a retroactive targeted review request email to make up for reviews we missed out on. It should be said that Targetbay/Innoppl has outstanding support response time. All in all, the software works as advertised and it has worked pretty reliably for us.

Minpunten

Site reviews with Yotpo, Trust Pilot, & Power Reviews all qualify towards your Google Seller Rating, if you have a Google Merchant Center account. However, site reviews with Targetbay do not qualify towards your GSR with Targetbay. We primarily chose Targetbay for our site reviews to help get a Google Seller Rating for our Google Ad Words account. Unfortunately, we did not do enough research beforehand in regards to this. Because Targetbay is not a certified Google Reviews Partner, site reviews with Targetbay do NOT count towards your Google Seller Rating score with Google. The site reviews still have some value to help illicit consumer confidence of course, but at the time of this review they won't help you in qualifying for a GSR from Google.

The dashboard user interface is pretty clunky and difficult to use at times. The TB team could improve upon this aspect of their software. We run our business from the United States and you can tell that the dashboard user interface was designed by folks from India. Its not bad, but its not great either. Yotpo's dashboard was easier to use. With Targetbay some important settings are buried in unsuspecting places within the dashboard's interface. You can be working on something simple like your review strategy and have to look for a setting pertaining to a single feature in one of three different places. This can cause frustration when first using the platform. I've learned my way around, but its still cumbersome to use.

Pluspunten

I am a one person small business so it is hard for me to be an expert at everything and also have the time to implement the solutions. Having the crew at TargetBay on my team helping with collecting reviews, customer Q&A, and recovering abandoned carts is a huge help, among other things.

Their expertise is what I have needed for years. They set it all up for me and we talk monthly to review performance and make changes if needed. I'm looking forward to a long term relationship. They work hard to help my business grow because if I grow then they grow too.

Thank you to the entire team at TargetBay.

Minpunten

I have a little bit of a hard time navigating and understanding the back end of the system but that difficulty is mitigated by the excellent customer service they offer.

Pluspunten

The dashboard design is clean and you instantly get an overview of how all your marketing campaigns are performing. Easy to navigate, the customer segmentation/reports provide key insights regarding customers purchase behavior. Simple to import/export data.

Minpunten

After using several other marketing platforms, I feel TargetBay is a perfect fit for my business. I don't overpay for features I don't need and the on boarding process was easy. I don't have any complaints.

Pluspunten

* Live customer support provided by the entire team
* Clean interface that is easy to use, and easy to train others to use
* We are seeing GREAT ROI with this product. The multiple email triggers and behavioral pop-ups have worked really well for us.

Minpunten

* The download speeds could be improved when exporting lists of targeted clients.
* A few more segmentation fields would be nice.