FeedOtter

Pluspunten

FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment!

Minpunten

Nothing really. I experienced a few hiccups when scheduled posts missed deadlines or when posts are updated and the publish time changes, but they were relatively minor.

Pluspunten

FeedOtter's product has a ton of great features for content marketers and digital marketers. As a premium user, we have several feeds set up to automate our daily and weekly blog emails for all regions. The customization is top notch. Additionally, the customer service provided by our rep and his team is second to none. And in the SaaS world, customer service is everything.

Minpunten

It would be great to be able to analyze my programs within the platform itself. I run it through my MA platform, so I can get a full view of everything which is also awesome, but sometimes I want to be able to make on the fly decisions on what works best for our customers without needing to work with our marketing operations teams.

Pluspunten

Everything is very straight forward. Someone with no email or HTML experience can get this up and running, but it still also allows someone that does have experience to further customize.

The integration with Pardot took only a few minutes and all the data is collected and stored in there so it makes reporting and checking the success of each send very easy.

The time interval options are also a really great feature. You can have it go out immediately upon each blog post or as a weekly or monthly round-up.

Andy, the founder/creator of it is also very helpful. Any question I have he'll either answer via email or point me to a blog that he's already written that's very straightforward with instructions. The documentation is great and I used that to easily set up a new feed specifically for this program so we can pick the best blogs to include.

Minpunten

Now that I'm used to it, it isn't as big of a deal as it was when I was trying to get it up and running, but when you go in and edit certain things, it will change the sending date to the following week.

So, for example, on a Tuesday, you can't change the time for your weekly email to send to Thursday at 12PM and have it go out in 2 days, it'll scheduled for next Thursday.

Pluspunten

We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works.

I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok."

It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service.

Minpunten

Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes.

I have literally 0 complaints.

Pluspunten

We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development.

Minpunten

To this point, we have not experienced anything bad about the software.