LeadRocket

Pluspunten

The ability to save templates among team members allows for cross-collaboration and enables us to keep a consistent look no matter who is sending out the email. The responsive design has been helpful since many of our audience members use mobile devices when viewing our emails. In addition, the analytics of open rates, click throughs, etc allows us to determine best send times and subject lines. Finally, the integration with salesforce is key as that is our customer relationship management tool.

Minpunten

Due to acquisitions of the company, etc. the name of the product has changed over the last five years we have used it so sometimes it gets confusing on how we refer to it. However that has not hindered our customer service nor the quality of the product.

Pluspunten

in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included.

Minpunten

When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use.

Pluspunten

CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails.

And, customer support is excellent. No waiting for days to hear back. Love those guys!

Minpunten

I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh?

Pluspunten

Dashboard is user-friendly and the editor is easy to use.

Minpunten

Email reports need to be integrated together with the email/newsletter by hovering over like a heatmap, and having popups showing the click data for the links on the page.

Pluspunten

The browser forensics are extremely powerful and allow us to target an audience that is both known and unknown (inferred). The workflows and automation make our lead gen virtually effortless.

Minpunten

The direct tie-ins to our Social campaigns were a big sticking point for a while, though now they have done a great job of adding this into the mix as well.