TractionNext

Pluspunten

Drag and drop email templates have enabled us to deliver high quality and consistent responsive emails to our database without the need for an agency to be involved. The flexibility and ease of use of the system enables multiple users to be proficient without the need for training (and any relevant costs). The marketing automation tool is the easiest I've used.

Minpunten

Not being able to swap between drag and drop/WYSIWIYG/HTML creation styles without breaking the responsiveness is annoying.
The media library is a bit clunky with the last release.
We've been unable to sync this with Salesforce so i'm working from manually loaded lists. This has the added effect that our email stats are not automatically recorded in our database.

Pluspunten

The ability to segment our customer database using many parameters.
The ability to also be able to change back end data by uploading csv sheets (although this should be refined so that the user has a easier understanding of how to do so in terms of the csv sheet)

Minpunten

Software could be improved with making more specific parameters for dynamic content, i.e. A contact that has opened a previous email cannot see certain dynamic content.

Unsure if it is just my version but it seems that some of the formatting and templates are somewhat easy to break.

Potentially allowing more flexibility in the sizing and placment of textboxes and items. Also more flexibility in spacing & formatting.

Pluspunten

Analytics is good. Being able to log on from in the office and home is good. The preview in desktop and mobile is good. Pricing si very competitive, and probably biggest reason we have remained with Traction for so long.

Minpunten

Event managemnt part could be improved, stream lined, alot of repetitive work occurs. Being about to send up a workflow for rminders for people who have not replied to email. Be good to have a phone number to call for support, rather then a ticket system that takes several hours to reply

Pluspunten

Good customer service
Easy to use content and design
Subject line AB testing can be very helpful

Minpunten

Does not integrate with our CRM (which is also clunky)
Clunky on simple tasks like downloading reports
Challenges with integrating our data
Delays on sending test emails
Slow load time, often crashes out of the blue
Analytics can break url
No automation

Pluspunten

Ease of use, ability to send SMS, drag and drop and forms features, conditional content, and excellent customer support

Minpunten

A desired feature for me would be to know who dispatches a campaign, also some automation with email bounce and SMS would be fantastic. I am sure the Traction team team will incorporate these in their product soon.