iContact Pro Automation

Perhaps the biggest misconception about marketing automation is that it has to be complicated in order to be effective. iContact Pro is reshaping the way people think about marketing automation, providing its business users with simple, yet powerful, comprehensive tools for email marketing, social media management, and analytics. The web-based solution was developed by the team at iContact to help businesses build deeper relationships throughout the customer lifecycle. iContact Pro relies on automation and advanced email marketing technology to do this, while leaving behind a personalized experience for its customers.

Created to meet the needs of modern marketers, iContact Pro gives businesses and organizations a way to connect faster and improve results from their marketing programs. The virtual segmenting machine can be used to create individual CRM profiles, which give subscribers relatable experiences. Some of the solution’s most powerful features include advanced email marketing, segmentation, CRM, social posting and monitoring, landing pages, engagement tracking, workflow automation, in-depth reporting, and lead scoring. iContact Pro also syncs with Salesforce.com.

Wat is iContact Pro Automation?

Developing iContact Pro gave the team at iContact an opportunity to build on its wildly successful email marketing platform. It takes email marketing to the next level using advanced automation and workflow solutions.

Users can build their own tailored landing pages for each campaign using drag-and-drop tools. They can also target subscribers with accuracy and test the performance of marketing materials through A/B testing. Subscriber segments can be tailored with workflows, and lead scoring ensures that the most qualified leads are being passed on to the sales and marketing teams and nurtured effectively.

iContact Pro gives marketers a way to accomplish more on any day of the week. Its easy-to-use tools, which are scaled for any size team, do not require an IT department to use. By targeting their email marketing messages and creating individual CRM profiles, skillful marketers are able to provide their subscribers with relatable experiences.

Voornaamste functies van iContact Pro Automation

Workflows

Businesses that use iContact Pro can create workflows in order to target their subscribers with optimized content at the best time of day. These workflows and targeting decisions are made based on customer type, geography, and activity.

Develop your workflows strategically based on how subscribers are likely to engage with your marketing materials. In order for your workflows to work, you’ll need to create a series of emails, also known as assets, to be sent at pre-determined intervals. Each asset should relate to the one before it, with a call-to-action that’s linked to the incentive.

Social Posting & Monitoring

iContact Pro gives its users a way to keep track of the conversations going on about their businesses, or about related topics, in real-time. Using its social posting and monitoring tools, marketers can track conversations and trends across multiple social networks, and they can actively engage with their audiences online.

Link iContact Pro to your social media accounts, and then click on the Monitor tab to see what people are saying about your company on social networks like Facebook and Twitter. iContact Pro organizes content into a series of streams, and you can track mentions, wall posts, and even direct messages from one page. You can also respond to individual messages directly without leaving the platform.

Landing Pages

Landing pages play a vital role in advanced email marketing. iContact Pro understands this, and it has developed a straightforward tool that people can use to create their own custom landing pages for individual marketing campaigns.

Design a landing page that will capture new email subscribers or entice current email subscribers to convert. iContact Pro offers drag-and-drop functionality to build your own landing pages, and it allows you to see how those landing pages will appear on both desktop and mobile screens. Add forms, buttons, and even social media links to give your landing pages a more custom feel.

Campaign Reporting

In-depth reports are key to understanding why certain campaigns are thriving while others are under performing. iContact Pro provides a number of reporting and analytics tools, which gives users the chance to understand what’s driving clicks and open rates.

Click on the Campaigns tab for a detailed view of all the most important metrics for your campaign. In addition to tracking things like opens, clicks, and which landing pages were viewed by subscribers, iContact Pro can also show you how many people tweeted about your campaign and how many people shared it with their friends via email. Reports give you a way to dig deep and uncover hidden insights.

Integraties met iContact Pro Automation

iContact Pro offers deep integration with Salesforce.com, giving users with Premier accounts the ability to maintain updated records for contacts and subscribers in one place. iContact Pro also integrates data from a number of popular business tools.

Prijzen van iContact Pro Automation

Businesses can use iContact’s Pro Automation solution for $99 per month, or $84.15 per month with annual prepay. Custom pricing is available for Premier users who need expert services.

iContact Pro Automation - Verkoopcijfers

• Advanced email campaign management
• Streamlined marketing automation tools for marketers
• Automatically nurtures leads with workflows and personalized emails
• Custom landing pages capture new email subscribers
• Keeps businesses up-to-date on social mentions