SharpSpring from Constant Contact

I really enjoy the various features that are available within the platform! It allows us to quickly and easily identify our prospects, capture their information on the website, and then market to them in a way that is meaningful and generates new business for us.

In their mission to make their platform compete, they often focus on getting new features out quickly but then have to go back and update later. I've seen this happen for them with tools like Video Calling, which became quickly available due to COVID-19 but lacks the robustness of other dedicated video platforms that I would imagine most companies already use.

My favorite thing about Sharpspring is the ability to track and analyze the entire life of a lead, from start to finish. It allows us to optimize our funnels and nurture prospects from interest to sale. It is a really powerful tool and offers (almost) everything you need for marketing automation from automated workflows to landing pages and forms to email design. I also love their lead scoring.

Though it offers a lot of features, it's not all that usable compared to similar products. There are countless small usability issues. Landing pages are pretty difficult to create. Support is usually great – but can at times be entirely unhelpful. Automation has some key features other tools allow. Overall, there are just a lot of features that still need to be added in order to really compete.

SharpSpring integrates well with Salesforce, which is key to our Marketing team being able to support our Sales team. We now have insight into where our leads come from and how they engage with our content - something we never knew before! Life of the Lead is our favourite feature because it gives our Account Managers context when engaging with a lead. We have more lead generators on our website (like a chatbot, free trial request, and opt-in forms) that we never had before. We also have access to more powerful (and easier!) reporting, which makes month-end reporting cycles more enjoyable.

There is a lot to learn but the onboarding process helped to ensure we had the support we needed from both a strategic and technical perspective. We've had some technical issues with not being able to use emojis for social posts and with not receiving email notifications for some workflows. The technical support team was very helpful, but unfortunately, there are still some outstanding tickets. The landing page builder is frustrating but the email builder is more intuitive.

Everything! It does everything we could ever as a CRM to do. I love how everything is customizable to what fits my company's needs.

I would make some changes to the reporting tools and creation of emails.