Litmus

Pluspunten

Over the past few years, Litmus has gone from a tool that is useful to have sometimes, to the place where I do most of my work each day.

The screenshot testing is simple to use and super useful - you simply send an email to your special litmus email address, and within minutes get screenshots showing how that email renders in a range of email clients. Given the difficulties of HTML email development, it's an essential part of my workflow.

The advent of Litmus Builder, however, really elevated my opinion of the service. Although I was initially reluctant to do all my coding in a web-based editor, the super streamlined code-test workflow that Builder makes possible has reduced my development time at the same time as the projects that I work on themselves have increased in complexity.

Minpunten

There are a number of ways that I think the interface could be improved, and there's always additions that could be made to the editor, but really Litmus has no serious competitors.

Pluspunten

What I really like most is the ability to generate email previews across a number of different email clients, so that it helps to optimize the look and design of email templates - this has been super helpful for our marketing team.

Minpunten

There are a few features that would be nice to have included the basic subscription, such as the ability to test an html email for potential spam delivery - while it is a feature that we really like, we often feel like it should be part of the basic package in case we decide to go a level down in our subscription.

Pluspunten

The expanding functionality. We have made great use of the features Litmus has added such as the deliverability/spam testing and content review.

Minpunten

The mobile app is not great and you really need the desktop to get full experience.

Pluspunten

- Simple, powerful campaign approvals
- Easy to use builder
- Integrations with ESPs like Emarsys, SFMC, and others
- Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Minpunten

- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist.
- Spam tests are not quick to set up
- Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature
- No notification system for when campaign approvals are finished

Pluspunten

Email builder. Engagement, email clients, and geolocation analytics. Large selection of email provider previews. Spam Testing Community to have coding questions answered. Users Conference. Checklists to help make sure your email is sent without problems. Landing Page previews. Learning resources.