Customer.io reviews

Pluspunten

- Customer data base is very flexible, and easy to keep up to date via API
- Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication
- Easy, intuitive construction and management of triggered, multi-part communications workflows
- Attractive visual reporting of emails sent, opened, clicked
- Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles)
- Built-in A/B testing of email copy

Minpunten

- Text editor lacks power features; requires HTML in order to optimize emails
- Minimal pre-packaged layouts; layout design requires knowledge of CSS
- Lack of workflow cloning or replication creates unnecessary work

Pluspunten

I like that I have yet to hit its limitations. Usually if a feature isn't readily available, the platform is open enough for me to find a workaround that gets the job done.

Kudos for customer support, a real win! :)

Minpunten

It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes.

The learning curve was a bit steep. Except for the quite useful knowledge base and great customer support, I would have enjoyed some video tutorials/onboarding experience.

Pluspunten

The flexibility that Customer.io offers, I yet have not been able to see in any other tool. It is very easy to set up and its lightweight user interface is robust yet simple to understand. On top of it, customer support rocks! I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements. As for the features, I love the customer profiles: They are based on the email behavior of the users, and can also be adapted to match in-app behavior, if that's what you require. On top of it all, I love the price! Great value for the money.

Minpunten

I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers. Not sure if this is a con though, as Zapier does open up a whole new landscape of possibilities, but I guess those functions were not initially included in the tool so that's why I'm talking about them in this section. Other than that, no cons.

Pluspunten

Customer.IO has allowed me and my company to feel confident that the correct information is being sent to the people who need it the most, our customers. The ability to view all emails that have been sent and to ensure they were received by the customer is a huge benefit to us. being able to see if a email was suppressed or bounce give the ability to ensure you can deal with the issue in a timely manner and get the info into the right peoples hands. it has also assisted us in dealing with difficult customers that claim they never received a email, however the application allowed us to show the customer that no only did they receive it they opened it!

Minpunten

the only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.

Pluspunten

I've been using CIO for an year and a half, and from the start I liked their clean UI and how visible everything is. Customer.io lets me be very creative when it comes to engaging people with emails. Their approach based on users behavior is fantastic and can create a lot of scenarios which would be hard to do with other tools. I can create really long flows that stretch for months, have each email in there be triggered or filter out users on the fly. Did I mention the awesome A/B tests? Very helpful support team as well.

Minpunten

I'd like an easier way to delete user profiles instead of mailing support to delete in bulk. Also, would love to have a way to download an automated report for all the campaigns instead of doing it manually.

Pluspunten

This software has been easy to use for setting up customer emails that are specifically targeted to their individual needs. Conversion tracking and other metrics for analyzing customer behavior are helpful for our team and its insights into what our customers want throughout their lifecycle journey. This software streamlines the process that would take hours upon hours of tedious work. This is a highly efficient tool to solve complex problems.

Minpunten

I think that one of the cons would be pricing. If pricing wasn't as steep for larger customer lists, this platform would be preferable.

Pluspunten

Good user interface that's intuitive. Easy to get up and running without prior knowledge. Creating segments is quick and simple.

Minpunten

Reporting tools are not very robust. For example, within Customer.io you can't sort or aggregate email campaigns to see roll-up metrics. Rather you'll need to export and sort in a spreadsheet or connect with 3rd party tools like MixPanel or Periscope.

Pluspunten

Easy-to-use and intuitive email and marketing automation platform. Especially the ability to send out webhooks makes it very strong.

Minpunten

The initial set up requires some help from a developer but if you have that sorted out, it's really easy to use.

Pluspunten

Customer.io is great since it easily allows you to set up and automate promotional emails , but also allows to run transactional emails at the same time. This is a huge advantage over most email automation products, b/c you can trigger a promotional email without interfering with your system emails.

Minpunten

Unlike Pardot or Marketo, Customer.io doesn't have a solid automation builder. The builder is nice, but you can never see the tree of emails in a flow chart. It can easily confuse the user as you have to have a third-party software to organize the set up. It's highly recommended to put one full-time employee behind it.

Pluspunten

I have been using this tool for several years to communicate with my clients, I am encouraged to use it because thanks to it I can send the newsletters and emails automatically to each client group depending on the profile, it is special to maintain a continuous communication with users , make them feel that we care and that communication is essential.

Minpunten

It is a very good communication tool, however customer service is poor, attention is very slow and the response to the requirements as well.

Pluspunten

I love customer.io! It keeps our company organized and allows us to send emails easily.

Minpunten

Nothing! Everything has been very easy to use.

Pluspunten

As a developer, working with the API is easy, predictable, and maintainable. The product supports complicated email workflows with customer-level attributes. This isn't your father's mail-merge. This is email for the 22nd century.

Minpunten

The lack of a WYSIWYG editor for my marketing counterparts (tho I hear rumors this is coming) and event-based filters in my workflows.

Pluspunten

The two things that I use, their Newsletter builder and their Campaigns builder, they are splendid.
The builder is clean and easy to use. There are constantly checks on your dynamic variables to ensure that you are referencing the proper fields.

As a software engineer that is interfacing with Customer.IO's API to send out notification emails to our customers, I have a few things to say about its API.
It is easy to use and predictable.
I did not have to spend many hours trying to send out an email.
It was straightforward, fast and most importantly, reliable.

Minpunten

With regards to building a Campaign. Before dealing with the dynamic variables in your template, you first have to make it available to you. In other words, from your code, you need to send in the payload with the variables that you wish to reference.

Then, the template will come to life with your sample data and you can begin to finalise your design.
I just feel that maybe, if we can have a dummy data kinda workflow for the UI of Customer.IO, that would be cool.

Pluspunten

- Easy to navigate
- Newsletters and campaigns

Minpunten

- None yet -- maybe that I can't attach a file?

Pluspunten

- Customer profile management
- Hybrid HTML and Text Editor tool
- Workflow set-up for Campaigns

Minpunten

Uploading Customer lists manually is slightly complicated

Pluspunten

When we build new apps or startup prototypes for clients, Customer.io is one of the most reliable tools in our stack. It makes customer communication SO easy and intuitive, allowing you to easily group customers into segments, trigger communications based on specific events, etc. The API is easy to use too, and makes it really easy to integrate with your app at a deep level. I couldn't imagine life without it!

Minpunten

The only real complaint is pricing. If you are bootstrapping and don't have a ton of money to spend, it can be pretty prohibitive.

Pluspunten

- The Features and customizations available

Minpunten

- The complications to bring about the automation.

Pluspunten

Customer.io has been a life saver. It has been a huge relief knowing our customers are getting the correct information.

Minpunten

There are not many customization options. It is also limited to users that has large customer bases.

Pluspunten

Workflow is easy to configure and very powerful for automation.
You can configure the tool in such a way emails are automatically triggered whenever it notices a particular behavior.
A/B Testing feature is really cool.

Minpunten

Integrating with other APIs is complex.

Pluspunten

I liked that I could run my drip campaigns on this tool. The complexity of the drips could be managed.

Minpunten

It requires a dedicated developer which might not always be possible. There should be a few automated codes.