Remarkety reviews

Pluspunten

- ROI tracking is not only built in, but a focus of the reporting dashboard, a solid indicator that this platform was built for ecommerce first and foremost
- ROI tracking is complimented by the Google Analytics tracking which allows you to compare various attribution models and view overlap with other marketing efforts
- Automatic proactive feedback on campaign performance based on industry benchmarks, along with suggestions on how to improve
- Plenty of ways to segment and target customers, for both automated emails and newsletters - see support articles for full list or options
- Very impressed with how seamless the integration with Magetno 1 is, by connecting through the Magento API they are able to retroactively segment customers (eg. make a new category with selected products in it, then target based on past sales of products in that category - also useful for excluding select products from some campaigns)
- Built in templates cover a wide use case, but also easy enough to make and modify templates that work in the drag and drop editor - my content guys have had no issues at all using the wysiwyg editor - I was able to make our responsive email template from another platform compatible with Remarkety in a few hours.

Minpunten

- Geographic targeting could be improved, currently can target based on State/City/Suburb /Country , but not by postcode/zip and not by using a map UI like other platforms

Pluspunten

We came to Remarkety on a referral from our Oracle+Dyn delivery partner because we were seeking abandoned cart email remarketing capabilities at an affordable cost. The platform is fast and intuitive and works as described and promised, and integrated well with the Oracle+Dyn architecture. What I like best is the support and executive teams behind Remarkety. We had many more needs than their platform had when we began. The Remarkety team was relentless in addressing every single feature request we submitted. Their platform today is more robust because they were willing to listen to our suggestions, critically evaluate them, and quickly put them into design and development rolling out new functionality in days, not months.

Minpunten

What I like least are small issues, like segment counts updating on a schedule vs. in real time, but I believe this is either no longer an issue or the schedule is much more frequent. The segment builder could benefit from an "advanced" view where users with SQL skills could construct more complex segments. It would also be useful to be able to use newly-added contact record data points to build segments.

Pluspunten

Very easy to use. You can easily build complicated segments without any technical knowlege. I have used many ESP's incl. MailChimp and Tripolis. The price puts other ESP's like Dotmailer completly out of the league.

Minpunten

I missed the functionality to attach a pdf to or another file to the email.

Pluspunten

Price
Automation options
Integration with Big Commerce
Support

Minpunten

Visual appearance
Lacking in analytics

Pluspunten

It makes it easy to send out weekly newsletters to customers, both current and new. I can send automations for when people abandon their cart or browse abandonment. This really helps get people back to the site. A lot of times people who abandon their cart get a second look and do decide to buy. It's great as a tool for getting Google reviews because you can send out an automation that deals with feedback. Even going so far as to send them a link for both your Google reviews, and you're Better Business Bureau reviews.

Minpunten

Probably the only thing I can honestly say I wish that the software had, is that I could do custom coded Scripts.

Pluspunten

Easy to setup and use. User friendly interface.

Minpunten

Sometimes it seems certain conversions aren't being attributed to likely emails.

Pluspunten

Many options to setup automated/trigger emails which are a great way to stay in touch with customers and offer customized specials to certain customers for certain things they do on your site.

Minpunten

Until a few months ago everything ran very smooth and was simple to use. Recently Remarkety started "upgrading" their system and adding new features and options. That's when the problems started. We now take a week to set up one email that used to take one day. I literally sit and watch the person here creating our emails and he runs into problem after problem every single time. Almost every day the save button stops working at random. He will spend a few hours setting an email up and he clicks save several times during that process only to find at some point the save button stops working and there is no way for him to finish the email. At that point, he has to totally start over from the beginning and hope he can get the email finished before the save button stops working. It's extremely frustrating to spend a lot of time setting an email up and find you have to start over from scratch because it cant be saved. This is an ongoing problem that began after Remarkety did recent upgrades and now we encounter it daily. Additionally in our Remarkety control panel there are features that are missing one day and reappear the next day and the disappear the following day. For example they have an option to create a desktop and mobile email all at the same time. One day we were working on it and set up an email that was optimized for desktop and mobile view using that feature. Then a few days ago when we started building another email the mobile option was gone.

Pluspunten

Automation, ease of use and targeting.

1) Automation of emails is really helping us simplify re-marketing to customers who we already have bought from us - its increasing our sales and improving our review numbers.

2) Remarkety's email templates and templating engine has improved a lot - to the point where I don't have to write any HTML / CSS and know that the email will land into mailboxes looking correct.

3) Targeting really helps us figure out which customer groups we can send emails to to increase success of a sale without spamming everybody who is subscribed.

Minpunten

1) I think the interface is sometimes clunky and items / buttons sometimes cover each other. Maybe spreading out the HTML templating interface would help. It should be tested on a smaller screen when they roll out new versions.

2) Some documentation is hidden away and hard to find on their main website. Maybe a link to documnetation should be included on admin site? Would be nice to have a big FAQ page

Pluspunten

The segmentations and automations are great. Can really drill down and narrow your audience. Automations really help in having a robust email marketing campaign without much work. The software is easy to use and everything is pretty intuitive.

Minpunten

Email templates could be better designed (see Mailchimp, Aweber, etc.). Image library could use improvement. For example the ability to organize into folders. The ability to search for an image and the ability to archive images would also be very helpful. Right now, adding images to an email is the longest part of the process.

Pluspunten

Very easy to use and the customer service is great. I am seeing convertions, I really recommend Remarkety.

Minpunten

Nothing at the moment.I hope they are an always innovating with new features company.

Pluspunten

We have used the Remarkety platform for years and always been happy with it! The program is user-friendly and it's easy to get many campaigns up and running. The design templates they provide look professional and what's more, they DO catch customers' eyes. We've always had a better ROI with the Remarkety platform than other email marketing platforms we've tried, including direct. Their support is very helpful and quick to respond on any needs you have.

Pluspunten

The automations are excellent and I only spend less than 30 minutes a week to send out newsletters and campaigns. It stays on auto pilot as it delivers great returns. The pricing is very good compared to other software that are more complicated.

Minpunten

Improved customer support will be greatly appreciated although the software is mostly on auto pilot once you configure it at the onset.

Pluspunten

I love that all of our data is synced to Remarkety and with the tools within Remarkety I can set custom automations.

Minpunten

I would like the ability to create a custom automation based on my own filters.

Pluspunten

I have Remarkety connected to Shopify, and my favorite part about it is the level of segmentation I can achieve so I can target specific customers. Also their customer service is TOP NOTCH! Any time I need help with something, or have questions, they respond within a day and walk me through what I need to do, or do it for me! Also, I have made suggestions about possible integrations, and they have listened and implemented those suggestions! I find this software far exceeds Mailchimp and a few others I have tried. It's a must for my online store.

Minpunten

I would like to see even more design capabilities. I think the design features right now are good, but I think they can make them even better!

Pluspunten

The customer support is incredible. It makes learning how to use the software, possible. Creating newsletters is o much more user-friendly than MailChimp in my opinion. The software in general is more user-friendly than MailChimp, honestly.

Minpunten

As long as the cost stays the same there aren't any cons to using this software to replace MailChimp.

Pluspunten

They have user-friendly tools for setting up email remarketing campaigns that have always made things simple for us.

Minpunten

Not any complaints, really. I've spotted a couple bugs on the site but nothing serious, and they all have eventually been fixed.

Pluspunten

I like the flexibility this software provides. It makes it easy to create custom campaigns to target groups of customers.

Minpunten

Once a campaign is set to a certain template, you cannot change the template. Also, it gave me an error once I tried to submit this review because I did not enter enough characters. I like to keep things brief and direct.

Pluspunten

I don't need a separate service to send out the emails. You guys combine the automations with newsletter functionality

Minpunten

the interface is a little slow/clunky at times. would like to see further integrations with platforms like facebook where we can collect emails on facebook and then automate an email from remarkety

Pluspunten

- Easy implementation with Magento2 with plugins.
- Give us insights about sales.
- Re-engage with previous customers.
- Many conditions to target segment of customers.
- Cart abandon campaigns huge success.

Minpunten

- No such cons about except the price could have been lower.

Pluspunten

Easy to use, great features and great customer support. Many times I have approached them for help and they've got back to me straight away.

Minpunten

There's currently no "Manage my preferences" panel, where email subscribers can edit their preferences in regard to receiving emails.

Pluspunten

We can easily send out targeted emails.
We can easily see responses.
We can easily set up newsletters as well as Automations.

Minpunten

We cannot easily track the response to specific products customers have clicked within an email.
We cannot combine results from multiple emails in the same campaign.
We cannot update a customers email address and retain the order history.

Pluspunten

The software is really easy to use and I love how it makes suggestions for follow up emails that should be created.

Minpunten

There were a few things we needed the software to do that it wouldn't do, but after working with the customer support team, they were able to create the functionality that we needed.

Pluspunten

User friendly aspect of this software is really helpful

Minpunten

More design option needed as we want to do more innovative design

Pluspunten

Very complete platform and easy integration with Magento, what really charmed me was the technical support from the remarketing team, they have solved all my requests, really happy.

Minpunten

there are points to improve, but I think this is not a limitation for remarkety.

Pluspunten

Setting up our Automations was easy. Building our frequent Newsletters is also easy.
We have made requests / recommendations for features that we would like to see, and the programming team has been very responsive and enthusiastic to implement these updates. Very pleased to be able to help improve the product even more.
Pricing is excellent for the services provided.
We look forward to a long relationship with Remarkety.

Minpunten

There is some functionality we would love to have, but we also understand that Remarkety is not mean to necessarily be a solution for ALL of our needs in every manner we desire. They do offer good basic functionality, so this is by no means a complaint.