---
description: Gedetailleerde beoordelingen over Act-On: functies, prijzen, gebruiksgemak en scores. Met een duidelijk overzicht van de plus- en minpunten. Vergelijk Act-On met soortgelijke producten dankzij GetApp België.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Act-On reviews, prijzen en scores | GetApp België 2026
---

Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/308/marketing-automation/software) > [Act-On](/software/90889/act-on)

# Act-On

Canonical: https://www.getapp.be/software/90889/act-on

Pagina: 1 / 12\
Volgende: [Volgende pagina](https://www.getapp.be/software/90889/act-on?page=2)

> Act-On Software is toonaangevend op het gebied van groei- en marketing automation en biedt oplossingen waarmee marketeers de lead kunnen overstijgen en bij elke stap van de levenscyclus van de klant doelen kunnen bereiken.
> 
> Oordeel: score van **4.3/5** door 258 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Snelle statistieken en scores

| Metriek | Beoordelen | Details |
| **In totaal** | **4.3/5** | 258 Reviews |
| Gebruiksgemak | 4.1/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 3.9/5 | Gebaseerd op alle reviews |
| Functies | 4.1/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: Act-On Software
- **Locatie**: Portland, VS
- **Opgericht**: 2008

## Commerciële context

- **Beginprijs**: US$ 900,00
- **Doelgroep**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web
- **Ondersteunde talen**: Duits, Engels, Frans, Nederlands, Spaans
- **Beschikbare landen**: Canada, China, Duitsland, Verenigd Koninkrijk, Verenigde Staten

## Functies

- A/B Testing
- API
- Aanpasbare CTA's
- Aanpasbare branding
- Aanpasbare formulieren
- Aanpasbare sjablonen
- Aanpasbare velden
- Abonneebeheer
- Activiteiten volgen
- Activiteitendashboard
- Afbeeldingenbibliotheek
- Autoresponders
- Beheer van e-mailcampagnes
- Bestemmingspagina's en webformulieren
- Bewaking van sociale media
- Bezoekers bijhouden
- Bronnen bijhouden
- CAN-SPAM Compliance
- CRM
- Campagneanalytics

## Integraties (44 in totaal)

- Act\!
- Adobe Commerce
- Amazon S3
- BrightInfo
- Curata
- Eventbrite
- Formstack Forms
- FullContact
- GoTo Webinar
- Google Ads
- Google Drive
- Gravity Forms
- Interact
- Interaction Studio
- Justuno

... en 29 meer integraties

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank
- Telefonische ondersteuning
- 24/7 (contact met medewerker)
- Chatten

## Categorie

- [Marketing automation software](https://www.getapp.be/directory/308/marketing-automation/software)

## Gerelateerde categorieën

- [Marketing automation software](https://www.getapp.be/directory/308/marketing-automation/software)
- [All-in-One Marketing Platform Software](https://www.getapp.be/directory/310/online-marketing/software)
- [E-mail marketing software](https://www.getapp.be/directory/307/email-marketing/software)
- [Social media management tools](https://www.getapp.be/directory/927/social-media-management/software)
- [Campagne management software](https://www.getapp.be/directory/304/campaign-management/software)

## Alternatieven

1. [Brevo](https://www.getapp.be/software/91466/brevo) — 4.6/5 (3416 reviews)
2. [Mailchimp](https://www.getapp.be/software/8268/mailchimp) — 4.5/5 (17585 reviews)
3. [ActiveCampaign](https://www.getapp.be/software/2348/activecampaign) — 4.6/5 (2561 reviews)
4. [MailerLite](https://www.getapp.be/software/10156/mailerlite) — 4.7/5 (2257 reviews)
5. [Constant Contact](https://www.getapp.be/software/90578/constant-contact) — 4.3/5 (2917 reviews)

## Reviews

### "Good alternative for Pardot, but not as comprehensive" — 4.0/5

> **Brian** | *12 maart 2019* | Luchtvaart(maatschappijen) | Aanbevelingsscore: 7.0/10
> 
> **Pluspunten**: Act-On is great for most tasks. I can create emails, forms, and drip campaigns with ease. It syncs really easily to Salesforce and I haven't seen a single issue with that yet.
> 
> **Minpunten**: It's not as comprehensive and contemporary as some platforms. The forms aren't dynamic, and the emails are in a modular form instead of an easier drag-and-drop format.

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### "I use this software regularly (almost every day) for work as a marketing specialist." — 4.0/5

> **Stephanie** | *28 april 2018* | Research | Aanbevelingsscore: 4.0/10
> 
> **Pluspunten**: Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.
> 
> **Minpunten**: The sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.

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### "Terrible email delivery, customer support issues not fixed, but huge promises by sales for lock in" — 2.0/5

> **Geverifieerde reviewer** | *21 mei 2018* | Managementconsulting | Aanbevelingsscore: 2.0/10
> 
> **Pluspunten**: The company's main advantage (whether they market it or not, but they definitely use it during a sale) is they allow for companies to BUY lists and bring in cold contacts. Almost every other provider prohibits this. &#13;&#10;&#13;&#10;Well, that's why for good companies, your marketing performance and emails drop wayyy down. And worse, their support imagines nothing is wrong, and everything is going OK.&#13;&#10;&#13;&#10;They will also negotiate your price far lower than others, to lock you into an annual contract.
> 
> **Minpunten**: - Email delivery is terrible&#10;- Their support tried to help, but makes false promises on waiting&#10;- Locked into a major contract, which even with their lack of performance, is tough to leave&#10;- Their UI is really, really bad&#10;- Barely any templates for things like landing pages, emails, etc. &#10;- General data between modules is not easy to gather, collect or use for additional sales.
> 
> No benefits when looking back, lots of time, and money lost.

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### "Fully Featured Marketing Automation Solution for Right User" — 4.0/5

> **Richard** | *27 september 2016* | Detailhandel | Aanbevelingsscore: 7.0/10
> 
> **Pluspunten**: Great features&#13;&#10;Support
> 
> **Minpunten**: Price&#13;&#10;Contract length term
> 
> ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

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### "Quick to Learn, Easy to Use" — 5.0/5

> **Dan** | *1 juli 2019* | Computersoftware | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.
> 
> **Minpunten**: I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.
> 
> Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.

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## Links

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