Emma reviews

Pluspunten

I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Minpunten

The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

Pluspunten

It's pretty quick. Love the Response area and the breakdowns.

Minpunten

Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches.

Pluspunten

For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

Minpunten

I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

Pluspunten

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Minpunten

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Pluspunten

The WYSIWYG is pretty reliable and intuitive.

The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.

The emails frequently get sent immediately upon hitting send.

Minpunten

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work.

The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.

At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

Pluspunten

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Minpunten

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up.

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.

My biggest gripes with Emma are:

- Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs.

- Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily.

No, not "promotions" or "unfocused". Spam.

- The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more.

- Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame.

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp.

- Their email templates are NOT fully cross-browser or cross-platform compatible.

- Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately.

Pluspunten

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

Minpunten

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

Pluspunten

Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.

Minpunten

Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments.

Pluspunten

I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

Minpunten

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

Pluspunten

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Minpunten

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

Pluspunten

It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML.

Minpunten

Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly.

Pluspunten

better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.

Minpunten

it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.

Pluspunten

We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system.

Minpunten

There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity.

Pluspunten

I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

Minpunten

I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

Pluspunten

I've been extremely impressed with this software. We switched from another email service about six months ago and have been pleasantly surprised with the user interface, more options, ease-of-use and overall professional quality. Building out emails is a really simple process and they look great with little effort.

Minpunten

The lightbox form is not something that you can really customize, and when we looked into it we were quoted several hundred dollars by their support team.

Pluspunten

The price and easy set up. Very easy to set up with our information and start sending out emails.

Minpunten

The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign.

Pluspunten

The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Minpunten

There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

Pluspunten

great customer service and very easy to use. Drag and drop design and lots of templates to choose from. I've used Emma for almost 15 years. I've seen them grow substantially and their product and service hasn't deteriorated. No need to know html but you CAN write your own code if you know how.

Minpunten

They are a tad bit slow to adopt to new features compared to competitors BUT when they release updates they WORK. Rarely are there bugs. It's refreshing.

Pluspunten

I love how there are many options for customization, including html editing and custom templates. It's also very easy to learn and use.

Minpunten

Some of the formatting or back end code can interfere with the html sometimes and then things get a little wonky.

Pluspunten

Emma is always easy to use. On the rare occasions when I have a question or technical issue, customer support has always been very easy to reach, friendly, and quick to resolve the issue. I also like the follow up emails that they send out after the issue is completed.

Minpunten

My company has multiple accounts for each department and it is awkward to share audiences, etc. between them.

Pluspunten

Emma allows you to send blast emails to different audiences.

Emma's "Segments" allow you to slice your contact list into different segments based on different criteria.

Creating emails is fairly easy and it's not too hard to make something look good.

We use Emma to send ~ 300K emails at a time, which it does well.

Minpunten

Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle.

The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel.

Pluspunten

I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Minpunten

I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to.

Pluspunten

We handle email marketing for over 50 clients and I like that we are easily able to separate our clients and work on individual accounts. The templates are also very easy to customize and its easy to separate client lists for those who want to send certain emails to certain lists.

Minpunten

Sometimes when I upload lists I don't believe all the contacts are added. the numbers don't always match and I can't seem to find out why and it's difficult to go back and check. Now I add the emails as I receive them to be safe.

Pluspunten

I liked how easy it was to use, list management capabilities, and template options. It made creating and sending and tracking emails easy.

Minpunten

We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together. Emma didn't offer us that, so we switched to HubSpot. I miss Emma though. It was simple and pleasant to use, but we quickly outgrew it.