ActiveCampaign

4,6 (2.491)
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E-mailmarketing, marketing automation, CRM-/verkoopautomatisering

Totaalscore

4,6 /5
(2.491)
Prijs-kwaliteitverhouding
4,4/5
Functies
4,5/5
Gebruiksgemak
4,2/5
Klantenondersteuning
4,4/5

93%
heeft deze app aanbevolen
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2491 reviews

Rinze
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 2.0 /10

Blijf ver weg van Active Campaign

Beoordeeld op 25/9/2024

We hebben altijd netjes samengewerkt en ActiveCampaign gebruikt. Voor de nieuwe prijsverhogingen...

We hebben altijd netjes samengewerkt en ActiveCampaign gebruikt. Voor de nieuwe prijsverhogingen hebben we aangegeven om onze betaling liever naar maandelijkse facturatie om te zetten. Na 15 mails is dit eindelijk toegezegd.
Vervolgens kregen we wel een jaarlijkse afschrijving, en nu zijn we ook weer 5 mails verder voordat dit überhaupt gefixt gaat worden. Oneindige verificaties, niet de mails goed lezen, dingen toezeggen die niet worden gedaan.

Ze weten je bloed goed onder de nagels te halen. Leuk systeem wat te duur geprijsd is en de klantenservice is veruit waardeloos. Blijf hier ver vandaan.

Pluspunten

Het instellen van de automations en de nieuwsbrieven instellen.

Minpunten

Eenzijdige prijsverhogingen, ontzettende slechte klantenservice.

Overwogen alternatieven

HubSpot Marketing Hub en Salesforce Sales Cloud

Redenen om voor ActiveCampaign te kiezen

Wel fijne service en het systeem is identiek en vele malen goedkoper.

Overgestapt van

Pipedrive

Redenen om over te stappen op ActiveCampaign

Het leek rooskleuriger te zijn bij ActiveCampaign
Julian
Totaalscore
  • Sector: Basis- en voortgezet onderwijs
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Activecampaign is heel handig voor marketing

Beoordeeld op 20/8/2023

Goed

Goed

Pluspunten

Het belangrijkste voordeel is dat ik leads voor HiRO(bedrijf) binnen krijg met een paar instellingen

Minpunten

Af en toe komen de lijsten door de war en dan gaan mails er 2 keer uit

Ellis
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Vlot mailen naar grote lijst contacten

Beoordeeld op 1/2/2023

Pluspunten

Voor het uitsturen van nieuwsbrieven is dit een handige tool. Het bouwen van een sjabloon gebeurt heel intuïtief en is makkelijk te te passen, ook voor wie geen grafische achtergrond heeft. Bovendien is het gemakkelijk om die nieuwsbrief uit te sturen naar een grote groep mensen door de contactenlijsten.

Minpunten

Er zitten nog wat bugs in het toevoegen en beheren van contacten.

Diderick
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

dagelijks gebruik voor digital marketing

Beoordeeld op 30/6/2022

Dit is ons digitale markteting pakket, we gebruiken het voor crm, sales en email marketing.
Hoewel...

Dit is ons digitale markteting pakket, we gebruiken het voor crm, sales en email marketing.
Hoewel het soms wat buggy lijkt, is de support erg goed en kun je er snel mee aan de slag.
Bovendien is het duidelijk voordeliger dan de grootste concurrent

Pluspunten

redelijk eenvoudig in gebruik
veel functies
niet duur, schaalbaar

Minpunten

regelmatig zitten er fouten in de software
de interface is niet altijd even consistent, soms automatisch opslaan, soms niet.

Saskia
Saskia
Totaalscore
  • Sector: Restaurants
  • Bedrijfsgrootte: 10.000+ werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Highly recommended, user-friendly, and helpful

Beoordeeld op 15/8/2023

We can identify which contacts are most interested in our content and website thanks to Active...

We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.

Pluspunten

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

Minpunten

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Stephen
Totaalscore
  • Sector: Internet
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

A must have autoresponder

Beoordeeld op 7/4/2024

My overall experience with active campaign has been very good I've been with them for about 7 years...

My overall experience with active campaign has been very good I've been with them for about 7 years now I've never had any issues with the software it works perfectly fine I'm a happy customer five-star.

Pluspunten

What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.

Minpunten

The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.

Overwogen alternatieven

Mailchimp

Redenen om over te stappen op ActiveCampaign

I chose active campaign because I knew about the software from a long time and a friend of mine recommended it so I tried it.
Natalie
Totaalscore
  • Sector: Maatschappelijk werk
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Feedback Activecampaign

Beoordeeld op 1/12/2024

This email tool contains everything you need and is suitable for both beginners and professionals.

This email tool contains everything you need and is suitable for both beginners and professionals.

Pluspunten

The application is easy and the connection to other tools works without any problems.

Minpunten

Campaigns are not always sent at the set times, which can have a negative impact on business. It takes a long time for employees to contact you.

Tim
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 2.0 /10

Fragile System Resulted in Lost Revenue

Beoordeeld op 14/2/2024

We were reasonably satisfied with Active Campaign for the first two years. The system is very slow...

We were reasonably satisfied with Active Campaign for the first two years. The system is very slow and affects the user experience, but the automations were nice. However, for a system to break so easily for making such a small change which led to significant lost revenue, caused us to change our opinion of AC. Even when asking Customer Support for help, they simply told us everything was working as expected. No credits, no help, little to no sympathy. We used their system to generate revenue, not lose it.

Pluspunten

I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.

Minpunten

The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.

Cristina
Totaalscore
  • Sector: Professionele training en coaching
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Maandelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Best e-mail marketing platform

Beoordeeld op 25/8/2024

Pluspunten

Simple and intuitive platform, best feature is the activation of various email automations

Minpunten

The price.😅 It’s not so cheap, but form is the beste platform. So I’m happy to pay for a good platform

Geverifieerde reviewer
Totaalscore
  • Sector: Halfgeleiders
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Excellent marketing automation platform

Beoordeeld op 28/3/2024

I was able to get the platform fully functional within one week, including linking it with my...

I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.

Pluspunten

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

Minpunten

While pretty good, the email marketing module is inferior to MailChimp.

Overwogen alternatieven

HubSpot Marketing Hub

Redenen om voor ActiveCampaign te kiezen

I was looking for more of a complete marketing automation platform.

Overgestapt van

Mailchimp

Redenen om over te stappen op ActiveCampaign

Too expensive both in monthly and set up costs.
Geverifieerde reviewer
Totaalscore
  • Sector: E-learning
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Does the job

Beoordeeld op 23/6/2024

ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less...

ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.

Pluspunten

I like the interface and functionality compared to some other email marketing software.

Minpunten

What I liked least is that as the subscriber list gets bigger it can become expensive to use.

Melanie
Totaalscore
  • Sector: Commercieel vastgoed
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Consistent since 2020

Beoordeeld op 2/12/2024

I have been a customer since 2020, and I have stayed because it just works really well for me.

I have been a customer since 2020, and I have stayed because it just works really well for me.

Pluspunten

Once you get the hang of it, the software is easy to use. Just like any software, the learning curve is always a challenge, but support is always available. The price isn’t too bad for what you get.

Minpunten

The learning curve, but it is to be expected.

Michael
Totaalscore
  • Sector: Consumentendiensten
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Maandelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Thanks for helping my business ;-)

Beoordeeld op 3/12/2024

Pluspunten

great overview, easy to use, possibility to review the reports of the campaigns

Minpunten

translation is not always the best (englisch to german)

Edward
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Maandelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Good tool for fast turnaround marketing

Beoordeeld op 28/10/2024

Pluspunten

Lots of flexibility for getting campaigns set up quickly. Minimal tech skills required.

Minpunten

Form fields should be more specific to increase the quality of the data captured. E.g. being able to value a value as a phone number.

Stefan
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

ActiveCampaign: good solution for next level online marketing

Beoordeeld op 2/4/2024

a good decision for my company, in order to manage newsletters and mail marketing

a good decision for my company, in order to manage newsletters and mail marketing

Pluspunten

powerful automation features, good API for own extensions, many plugins available, good online documentation and training material

Minpunten

price is a bit high, website is not always updating correctly

Overwogen alternatieven

Brevo

Redenen om over te stappen op ActiveCampaign

was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.
Geverifieerde reviewer
Totaalscore
  • Sector: Design en ontwerp
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

A robust CRM with everything you need.

Beoordeeld op 12/9/2023

ActiveCampaign's email campaign management features have helped me streamline my marketing efforts,...

ActiveCampaign's email campaign management features have helped me streamline my marketing efforts, improve engagement with my audience, and achieve better results. It caters perfectly to me as a beginner and my small business, a valuable asset for my business that I could not do without!

Pluspunten

ActiveCampaign is eventually easy to use - it does have a slight leaning curve as with all new software that you are unsure of. It is worth it though and very easily integrated into my business workflow. I like how user-friendly the email builder is. It's drag-and-drop, which makes creating visually appealing emails a breeze. I can customize the design to match my brand without needing to be a design expert. automation capabilities are a game-changer. I can set up email sequences and workflows to nurture leads, send targeted follow-ups to leads and can segment my audience based on their behaviours. The detailed reporting and analytics provide valuable insights into the performance of my email campaigns. I can see open rates, click-through rates, conversion rates, and more, which helps me make data-driven decisions to improve my marketing strategy.

Minpunten

At first there is a steep learning curve but I feel that it is worth it in the end. Once you are comfortable with the software there is so much you can do.

Joao
Totaalscore
  • Sector: Gezondheid, wellness en fitness
  • Bedrijfsgrootte: 1.001-5.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

ActiveCampaign is force to reckon, helps thrive in digital marketing campaigns.

Beoordeeld op 14/8/2024

We have had it all right running our digital marketing campaigns with ActiveCampaign and the...

We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us. It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding. Also, ActiveCampaign has made it possible to reach out to a broader leads base during our campaigns.

Pluspunten

ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.

Minpunten

ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.

Christina
Christina
Totaalscore
  • Sector: Horeca
  • Bedrijfsgrootte: 1.001-5.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

ActiveCampaign has upped our game in marketing.

Beoordeeld op 13/6/2024

We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for...

We have had a very high yielding experience with ActiveCampaign and we cannot stop praising it for the work it is doing. It has made it so easy for us to create very productive marketing campaigns that has supercharged our sales.

Pluspunten

It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.

Minpunten

To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.

Ziva
Ziva
Totaalscore
  • Sector: Detailhandel
  • Bedrijfsgrootte: 1.001-5.000 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

ActiveCampaign makes our marketing more effective.

Beoordeeld op 8/2/2024

ActiveCampaign has helped us to improve the returns from our marketing campaigns which helps us to...

ActiveCampaign has helped us to improve the returns from our marketing campaigns which helps us to improve on our sales. The experience has been great and it assisted us to engage our leads in a more effective way.

Pluspunten

ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.

Minpunten

There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.

Joseph
Totaalscore
  • Sector: Bouw
  • Bedrijfsgrootte: 201-500 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Nganga Views on ActiveCampaign

Beoordeeld op 30/4/2024

Pluspunten

Ease if creating, customizing and sending high volume outbound marketing emails is what I like most.

Minpunten

At the moment I do not experience any drawback on AC.

Allen
Allen
Totaalscore
  • Sector: Gezondheid, wellness en fitness
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Great CRM and Marketing/Sales Software

Beoordeeld op 26/3/2024

Pluspunten

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Minpunten

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Francesco
Francesco
Totaalscore
  • Sector: Managementconsulting
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 8.0 /10

ActiveCampaign: Elevate Your Email Marketing Game with Precision and Power

Beoordeeld op 12/2/2024

Pluspunten

Having recently incorporated ActiveCampaign into my email marketing strategy, I've been truly impressed with the results. This software offers a comprehensive suite of features, from crafting personalized campaigns to advanced list management, providing a robust tool to maximize the impact of your email communications.

Minpunten

A potential drawback is that the learning curve is a bit steep for beginners like me due to its extensive feature set. The prices are also somewhat high, especially as the number of contacts increases.

Khevana
Totaalscore
  • Sector: Professionele training en coaching
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Modern marketing automations

Beoordeeld op 23/9/2024

We have been using ActiveCampaign for the last few years and have lots of automation and customizati...

We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company.

Pluspunten

Ease of customization, reporting, access to data and automation

Minpunten

nothing specific I dislike about ActiveCampaign

Sheikh
Totaalscore
  • Sector: Vastgoed
  • Bedrijfsgrootte: 1.001-5.000 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

ActiveCampaign Is Simple to Manage and Dependable

Beoordeeld op 8/7/2024

Pluspunten

I love the consistency and reliability of ActiveCampaign.
ActiveCampaign is fast, dependable and accurate to use.

Minpunten

ActiveCampaign is so impressive.
No dislikes about ActiveCampaign.

Prachi
Totaalscore
  • Sector: Computernetwerken
  • Bedrijfsgrootte: 11-50 werknemers
  • Wekelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

"Powerful Automation and Comprehensive Features, but Steep Learning Curve and Pricing Concerns"

Beoordeeld op 24/7/2024

My overall experience with ActiveCampaign has been positive. It's a comprehensive email marketing...

My overall experience with ActiveCampaign has been positive. It's a comprehensive email marketing and automation platform that offers a wide range of features to help manage and grow customer relationships. The user interface is intuitive, making it easy to create and manage campaigns, automate workflows, and segment audiences effectively.

Pluspunten

What I liked most about ActiveCampaign is its robust automation capabilities. The platform allows for creating detailed and complex workflows that can be customized to suit specific needs, making it easy to nurture leads and engage with customers effectively. The intuitive user interface simplifies campaign creation and management, and the segmentation options enable targeted communication. Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing strategies.

Minpunten

Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with limited budgets. Integration with some third-party tools can also be cumbersome and require additional effort to set up properly.