ActiveCampaign

4,6 (2.272)
E-mailmarketing, marketing automation, CRM-/verkoopautomatisering

Totaalscore

4,6 /5
(2.272)
Prijs-kwaliteitverhouding
4,4/5
Functies
4,5/5
Gebruiksgemak
4,3/5
Klantenondersteuning
4,4/5

94%
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2272 reviews

Diderick
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

dagelijks gebruik voor digital marketing

Beoordeeld op 30/6/2022

Dit is ons digitale markteting pakket, we gebruiken het voor crm, sales en email marketing.
Hoewel...

Dit is ons digitale markteting pakket, we gebruiken het voor crm, sales en email marketing.
Hoewel het soms wat buggy lijkt, is de support erg goed en kun je er snel mee aan de slag.
Bovendien is het duidelijk voordeliger dan de grootste concurrent

Pluspunten

redelijk eenvoudig in gebruik
veel functies
niet duur, schaalbaar

Minpunten

regelmatig zitten er fouten in de software
de interface is niet altijd even consistent, soms automatisch opslaan, soms niet.

Julian
Totaalscore
  • Sector: Basis- en voortgezet onderwijs
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Activecampaign is heel handig voor marketing

Beoordeeld op 20/8/2023

Goed

Goed

Pluspunten

Het belangrijkste voordeel is dat ik leads voor HiRO(bedrijf) binnen krijg met een paar instellingen

Minpunten

Af en toe komen de lijsten door de war en dan gaan mails er 2 keer uit

Ellis
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Vlot mailen naar grote lijst contacten

Beoordeeld op 1/2/2023

Pluspunten

Voor het uitsturen van nieuwsbrieven is dit een handige tool. Het bouwen van een sjabloon gebeurt heel intuïtief en is makkelijk te te passen, ook voor wie geen grafische achtergrond heeft. Bovendien is het gemakkelijk om die nieuwsbrief uit te sturen naar een grote groep mensen door de contactenlijsten.

Minpunten

Er zitten nog wat bugs in het toevoegen en beheren van contacten.

Néstor
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

This guys know how to do things the right way

Beoordeeld op 6/9/2019

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Let me say it clearly: A-W-E-S-O-M-E

Trust me, they are the "real deal".

Pluspunten

Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:

- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department

- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).

- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Minpunten

I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Kristin
Totaalscore
  • Sector: Financiële dienstverlening
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

ActiveCampaign for Sales & Marketing

Beoordeeld op 23/8/2023

Email marketing optimization via creating, personalizing and sending high volume outbound marketing...

Email marketing optimization via creating, personalizing and sending high volume outbound marketing emails.

Pluspunten

There’s nothing daunting and expensive like traditional marketing such as billboards. ActiveCampaign automate marketing via email marketing.

Minpunten

All features from CRM, marketing automation to sales acceleration works perfect for me on ActiveCampaign.

Tanja
Totaalscore
  • Sector: Muziek
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

All in all happy

Beoordeeld op 10/9/2023

Pluspunten

The integration of leads via zapier and Google forms is most impactful for me.

Minpunten

The function of "planned" campaigns sometimes doesn't work. Campaigns don't go out in time.

Francisco
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Great solution

Beoordeeld op 25/7/2023

The overall experiences has been good. Aside from the steep learning curve, it has worked great.

The overall experiences has been good. Aside from the steep learning curve, it has worked great.

Pluspunten

I like that Active Campaign does so many things and how robust it is for email marketing.

Minpunten

The thing I like the least about Active Campaing is that it is not very user friendly.

Collin
Totaalscore
  • Sector: Informatietechnologie en -diensten
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Activate Email Marketing with ActiveCampaign

Beoordeeld op 9/8/2023

Email marketing: create and customize marketing emails through drag and drop.

Email marketing: create and customize marketing emails through drag and drop.

Pluspunten

ActiveCampaign offers an extensive range of features in one place from sales force automation, email marketing to management.

Minpunten

I have been with ActiveCampaign for quite long and all I encounter are advantages on my end.

Jessica
Totaalscore
  • Sector: Financiële dienstverlening
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Email Marketing at Top Level with ActiveCampaign

Beoordeeld op 4/9/2023

Saves time and finances by eradicating traditional marketing strategies.

Saves time and finances by eradicating traditional marketing strategies.

Pluspunten

How it is easy to create, customize and send high volume outbound marketing emails is what I like most about ActiveCampaign.

Minpunten

Unlike alternatives such as Constant Contact, ActiveCampaign doesn’t offer web builder tools.

monica
Totaalscore
  • Sector: Management non-profit organisaties
  • Bedrijfsgrootte: 51-200 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

run campaigns with active campaign application

Beoordeeld op 19/8/2023

it has helped us to increase audience reach through campaigns

it has helped us to increase audience reach through campaigns

Pluspunten

i use the application to run campaigns through promotional mail, i like the ability to send mail to all mailing list, and ability to schedule posts online makes it best for

Minpunten

The application is fine and good for promotional but customer support team need to change so that they can help users on time, since there is delay in responding to inquiries

Kelsey
Totaalscore
  • Sector: Verzekeringen
  • Bedrijfsgrootte: 11-50 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

ActiveCampaign Review

Beoordeeld op 10/8/2023

ActiveCampaign saves time by optimizing email marketing rather than traditional marketing such as...

ActiveCampaign saves time by optimizing email marketing rather than traditional marketing such as billboards.

Pluspunten

I like that ActiveCampaign makes it easy to create and personalize emails without coding nor manually through automation.

Minpunten

It has poor backend integration capability and lack offline access.

Ahmed
Totaalscore
  • Sector: E-learning
  • Bedrijfsgrootte: 11-50 werknemers
  • Wekelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

A very handy CRM with an intuitive UI

Beoordeeld op 21/8/2023

Pluspunten

What caught my attention the first time I saw the app was it's ease of use! It didn't take me a lot to figure out my way inside. After getting my hands on it, and also getting some training from the support team, I discovered that it has MANY useful options that made my team's life better. We use it mainly for lead management and tracking the status of each lead across the whole funnel.

Minpunten

Nothing so far. I have been using it for around 7 months now, and did not encounter any thing that needs improvement.

Adrian
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Maandelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

A robust application for advanced email marketing

Beoordeeld op 9/9/2023

Pluspunten

It has many setting options. Complex campaigns can be made.

Minpunten

Sometimes it is quite complicated to find certain options. It is bushy.

Ray
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 11-50 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 8.0 /10

Easy to Use, some bugginess

Beoordeeld op 30/6/2020

Overall, everything is very nice. The pricing is reasonable, and the additional features were...

Overall, everything is very nice. The pricing is reasonable, and the additional features were unexpected as I was sort of grandfathered in to them.

Pluspunten

This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript.

They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom replacement, but if you're not familiar with Intercom you'd be over the moon with this.

The email automations are hands-down the best aspect of ActiveCampaign.

The automations & workflows are visual-based & made it incredibly easy & user friendly for a once-newly-christened marketer unfamiliar with sequences. There's even a set of 'cookbooks' that are pre-built templates in case you were like me & didn't know where to start.

Minpunten

The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email.

It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor.

The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).

Jill
Totaalscore
  • Sector: Online media
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 9.0 /10

My top pick for an email marketing platform.

Beoordeeld op 29/10/2020

Overall, choosing Active Campaign as my email marketing service was a terrific decision. I've been...

Overall, choosing Active Campaign as my email marketing service was a terrific decision. I've been happy with it so far and cannot wait to see where it takes my business.

Pluspunten

I love how robust Active Campaign is and at a great price. It integrates well with the many online services and I haven't needed to reach out to customer support for help. I look forward to learning more ways that I can use Active Campaign to grow my online business.

Minpunten

As I progress through all of the available options and features Active Campaign has for me, I do struggle with knowing which features will help my blogging and email marketing business the most. There are many digital marketers providing courses on email marketing. Yet, I feel held back because I need to learn more about Active Campaign's platform and how it will best help me as a blogger before I can implement many of the techniques recommended to me.

Overwogen alternatieven

ConvertKit

Redenen om voor ActiveCampaign te kiezen

I needed a more robust service that allowed me to create better automations, tag my email subscribers, create multiple lists, and provide me with more options.

Overgestapt van

Mailchimp

Redenen om over te stappen op ActiveCampaign

My blogging mentor, [SENSITIVE CONTENT HIDDEN], recommended Active Campaign over Convert Kit and I trusted her. So far I'm very happy with my decision.
Kevin
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Waarschijnlijkheid van aanbeveling 8.0 /10

The automations work like a charm

Beoordeeld op 19/6/2020

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software...

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.

Pluspunten

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Minpunten

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

Redenen om voor ActiveCampaign te kiezen

The previous software has been stopped before I was working in this department, but as far as I know the main reasons were pricing and complexity/features.

Overgestapt van

Marketo Engage

Redenen om over te stappen op ActiveCampaign

The main reason was pricing, but I've also had some good referrals of other users. In the end the Dutch support (through Mailblue) made me decide to go for ActiveCampaign.
Peggy
Totaalscore
  • Sector: Publiceren
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 1+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 9.0 /10

Extremely User Friendly and Subscription Comes with Great Support

Beoordeeld op 20/6/2020

When my big company split up and sold off all of its individual brands, I went from having an email...

When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.

Pluspunten

I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

Minpunten

For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

David J.
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

If you had to recommend one marketing automation tool for small business, here it is

Beoordeeld op 2/3/2020

I refuse to ever tell a client there's a single software in any category that they should use...

I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.

AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Pluspunten

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Minpunten

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Overwogen alternatieven

Drip en Keap

Redenen om voor ActiveCampaign te kiezen

MailChimp did not provide adequate automations and was very limited in segmentation.

Overgestapt van

Mailchimp

Redenen om over te stappen op ActiveCampaign

Best pricing for the features provided. It also integrates with everything I needed it to and they clearly are moving in a positive direction, always improving the product and introducing new and upgraded features.
Charles
Totaalscore
  • Sector: Horeca
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 0.0 /10

Disorganized & Frustrating

Beoordeeld op 2/11/2019

Our overall experience was pretty negative, one of the more challenging and time wasteful business...

Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Pluspunten

Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Minpunten

The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

Deanna
Totaalscore
  • Sector: Professionele training en coaching
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Very happy with ActiveCampaign!

Beoordeeld op 26/6/2020

My business is still small but growing and I know that there is a lot more to tap into for what...

My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.

Pluspunten

I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.

Minpunten

I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!

Redenen om over te stappen op ActiveCampaign

Price was a big factor and this one seemed perfect for where I was at which was at the beginning of starting to grow a list. But it also just seemed more robust for what you paid for it compared to the others. It was going to let me start off not paying a lot but have so many awesome features. And, I considered that as my business would grow, the increased price still seemed reasonable. So, I went with it.
Jason
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 11-50 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 0.0 /10

Automation Broken & Engineers Won't Fix

Beoordeeld op 8/6/2022

Kind & courteous customer service & onboarding. The chat support is decent & you can get questions...

Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.

Pluspunten

Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

Minpunten

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

Romaric
Totaalscore
  • Sector: Computersoftware
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

ActiveCampaign

Beoordeeld op 11/2/2023

ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize...

ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it

Pluspunten

ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration.

Minpunten

ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction

Geverifieerde reviewer
Totaalscore
  • Sector: Design en ontwerp
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Active Campaign has helped us streamline our marketing

Beoordeeld op 29/12/2022

Pluspunten

ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.

Minpunten

Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.

Overwogen alternatieven

Keap

Redenen om voor ActiveCampaign te kiezen

Better for creating landing pages and more advanced segmentation options. Useful analytics.

Overgestapt van

MailerLite

Redenen om over te stappen op ActiveCampaign

AC had the right feature set at the right budget
Keleigh
Totaalscore
  • Sector: Marketing en reclame
  • Bedrijfsgrootte: 2-10 werknemers
  • Dagelijks 6-12 maanden lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 10.0 /10

Consolidated so many tools into one

Beoordeeld op 31/8/2020

Their customer support is beyond great. I’ve sent instant chats to ask questions many times and I’m...

Their customer support is beyond great. I’ve sent instant chats to ask questions many times and I’m always impressed by how out of the way their reps go to help me. I even had one rep who built out an entire custom automation for me based on my needs.

Pluspunten

I held back from investing in ActiveCampaign for over a year because of the overall cost. What I didn’t realize then was that I would be able to cancel FOUR other software subscriptions thanks to the robust suite of features that AC has. This software has played a critical role in my ability to grow my business by over 150% this year and I would recommend it to anyone!

Minpunten

I would give my left leg for AC to have mobile functionality. They don’t have an app and the mobile version of their site is non-functional. It quite literally can only be used on a computer. This is the one place where AC is severely behind their competitors.

Overwogen alternatieven

Constant Contact

Redenen om voor ActiveCampaign te kiezen

Because AC has so many more features.

Overgestapt van

MailerLite

Redenen om over te stappen op ActiveCampaign

AC seemed like a longer term solution, based on features.
Mike
Totaalscore
  • Sector: E-learning
  • Bedrijfsgrootte: Zelfstandig ondernemer
  • Wekelijks 2+ jaar lang gebruikt
  • Bron van de reviewer

Totaalscore

  • Prijs-kwaliteitverhouding
  • Gebruiksgemak
  • Klantenondersteuning
  • Waarschijnlijkheid van aanbeveling 7.0 /10

Best of its kind but getting complacent on the basics

Beoordeeld op 10/1/2021

I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they...

I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.

Pluspunten

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

Minpunten

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

Overwogen alternatieven

ConvertKit en Keap

Redenen om voor ActiveCampaign te kiezen

I switched from MailChimp because I needed the automation functionality. Now, MailChimp are building that capability. I hope AC can continue to stay ahead on that and catch up with MC's usability and UX.

Overgestapt van

Mailchimp

Redenen om over te stappen op ActiveCampaign

I chose AC over ConvertKit for better functionality and marginally better price (2017) and over InfusuionSoft (now Keap) because that was WAY too expensive for my business.