VerticalResponse reviews

Pluspunten

They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Minpunten

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

Pluspunten

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Minpunten

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

Pluspunten

I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use. It makes our marketing campaigns look great for a great price.

Minpunten

If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem.

Pluspunten

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Minpunten

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

Pluspunten

I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.

Minpunten

I had some user errors on my end but as far as the software i dont have any complaints that i can think of.

Pluspunten

This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Minpunten

At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

Pluspunten

Easy to use and user friendly, had no problems learning this software quickly and proficiently. Just wish our office had discoveryed this sooner

Minpunten

There isn't anything so far that I dislike about this software. Easy to use, use friendly. Only wish we had found it sooner!

Pluspunten

I like the way the end product (email) appears. They look neat and clean and are easy to read.

Minpunten

The work that it takes to achieve the end result seems excessive. You click and drag a block into place then you have to go to the trouble of deleting what is already there in order to add your image or text. Finding the correct block for each aspect sometimes takes trial and error. It would be so nice if an image block could just be reduced or enlarged right there on the screen. When I choose my font, size, color, sometimes VR doesn't "remember" what I was using so I have to re-apply those things multiple times in each email as I proceed. VR also freezes up for me very (too) often. That may be my computer. However, when it does freeze up, even if I have saved my work just before, sometimes that work is gone when I reopen VR. This is the first email program I've used and it was in place when I began in my current position. Everytime I have to produce an email, I keep thinking, "there has got to be an easier way."

Pluspunten

Vertical Response has great customization features to be able to group users to send various types of communication. It is an inexpensive (free for most) way to communicate with a large amount of people.

Minpunten

I have not had any issues with it so far.

Pluspunten

When I did use VR at a former church, I liked the ease of being able to send email blasts to the entire congregation. The software itself is complex and is capable of many functions, but its interface is simple and user-friendly.
In addition, the emails stick out from the regular commercial emails one receives on a day-to-day basis.

Minpunten

What I liked least about this software is that a occasionally, the VR email would end up in members' junk mailboxes--but that is the fault of the email server and not VR.

Pluspunten

It is really easy to use. No need to write codes so anyone can use it. You can link your social media accounts as well.

Minpunten

None so far. Weve been using this for more than 6 years now. We now use a monthly plan which makes it convenient and affordable.

Pluspunten

Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways. They help you organize email lists and contacts so that messages can be targeted to maximize impact.

Minpunten

Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest. Additionally, it could benefit from an option to organize emails sent into folders.

Pluspunten

It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.

Minpunten

There really aren't any cons. It does what it advertises. However, when you need something more robust like automation, you will need to upgrade to a different email platform.

Pluspunten

Everything about Vertical Response is great. They have built-in templates for your newsletter or you can design your own. Very easy to use and you can have multiple mailing lists

Minpunten

You can't always know who has actually read your newsletter.

Pluspunten

Super easy to use! Great templates help you create fabulous looking emails.

Minpunten

Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.

Pluspunten

It sends emails to who I want them to be sent to.

Uploading contacts is easy.

Minpunten

If you've used another email marketing tool, you'll hate Vertical Response.

First, you'll probably lose half your opens due to their emails getting stuck in spam folders.

Second, in order to make your emails look as good as, a constant contact or mail chimp email, you better have some photoshop skills. I've had to upload entire sections of emails as images, because Vertical Response fights you every step of the way if you want to do any formatting or customization.

Third, there's no garuntee your email will show up the way you intended. I've had three different people send me screenshots of three different formats of the same email. Again, if you want to make sure it's the way you want it, draft it up in photoshop and save the whole thing as an image.

I hate Vertical Response. It makes my job more difficult and forces me to spend triple the time I normally would to make a decent email.

Constant Contact and Mail Chimp are way better.

Pluspunten

Easy to use! User-friendly with many options. Also, has a very low spam rate!

Minpunten

Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.

Pluspunten

I really appreciate its straightforward and simplistic user interface. It makes it easy to put eblasts together in a snap.

Minpunten

It can be difficult to manipulate the layout of elements in the eblast. Sometimes I will move one thing and it will distort the entire layout.

Pluspunten

This is an amazing package. You can create campaigns from their templates and turn out beautiful professional content. Very customizable and easy to use , if you can type a letter you can use this. Prices are based on the amount of contacts you service and it is the best I have seen.

Minpunten

No cons, only wish I had used it sooner. it has made life easier

Pluspunten

VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers

Minpunten

The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.

Pluspunten

This is a very affordable solution for sending mass emails. The templates are also very helpful especially if the emails you plan to send are all the same format.

Minpunten

It is difficult to rearrange photo and text boxes.

Pluspunten

I really like the list building and segmenting functionality, it provides a great email testing solution.

Minpunten

Designing emails isn't quite as simple, the templates aren't the highest quality and the customer service is merely adequate.

Pluspunten

I am so grateful that Vertical Response offers non-profits a solution at no cost to help us grow and achieve excellence in our communications.

Minpunten

I find some of the interfaces a little hard to figure out, but have never been stumped.

Pluspunten

Vertical Response is a pioneer in email marketing and they had a very good community of marketers. I've learned a ton from them and the software was decent. Also the monthly newsletter "What's the topic, Popick" was interesting and useful.

Minpunten

I couldn't top up my account and Customer Service was useless. I just couldn't used their software. I'm sure that now situation changed.

Pluspunten

The capability to make custom emails using a multitude of possible templates. Having the capability to import contacts and examine the the open rates and follow the effectiveness of any email campaign. Being a non-profit we were able to use the free version.

Minpunten

Sometimes the emails got caught in the receivers SPAM or so we think because many emails were not opened and we received responses or comments from our membership that they did not receive the emails that were sent.