mParticle Analytics reviews

Very user friendly. The right amount of features are present that would solve most of the analytical requirement for a product/growth team

Certain edge cases are not covered.
For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need.

The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better.

1. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once.
2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements.

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.

Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool.

It's still not 100% out of beta. But so far, it is exactly what they advertise.

The flexibility in being able to create my own charts and being able to track the funnel of our overall site.

The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K. Indicative isn't used by a lot of other companies so also requires a lot of training.

Its a relatively easy to use UI that overlaid over all of our data. Indicative provided us the tools to combine customer attributes with customer behavior. This drove significant insight for our teams.

While querying to build reports was a very useful tool it did require a lot of practice.

Easy to implement and offers a great deal of functionality and options. I like the live feed for debugging production issues quickly.

I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization. My superiors still ask for the map views they are familiar with from GA.

This is the best software for the business analyst or a project manager as it is very helpful for them to understand the customer and their requirements. It's best thing is it provides a free plan as well for initial learning and it's interface is very attractive and easy to understand.

Overall this software is best but they can add some functionalities for example automatic updating data / calculation of data.

Fast: Crunching some demanding funnel query can be faster and effective in Indicative

Accessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with Indicative

Flexible: We are using it also for AB testing evaluation. It is a bit of a stretch and we don't have (of course) significance calculators. But we made it happen (with some gimmicks) for quickly checking test results

Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to another

Feature: A few which I believe are useful are missing:
- batch modifications of multiple funnels
- concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?"
- Exploratory capabilities: (e.g."I have no clue what happens after a step, can Indicative show me?"
The last one can be addressed with some tricks...

The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

1. good interface
2. real time data
3. very helpful customer service

1. too many choices some times.
2. the session UI can be improved.

It’s very simple to learn, you don’t need a specialisation or long intro. Most of the features are self-explanatory drag and drop.

The cohort analysis isn’t as powerful as I’d like. Sometimes there’s ‘magic’ happening behind the scenes and I question whether I can trust the data.

It really helps to get to know better your users' behaviour and supports the strategic decisions in the business life. The support pages are really helpful and if you contact the support they're answering quite fast as well.

It's not intuitive. You really have to devote the time to learn all of it's features, if you really wish to explore the software.

I found most of the features very intuitive to use.

As usage increases with the product, I find that various users tend to send in events of the same type having different names. It would be great if there was a way to standardize event naming and if the app was smart enough to detect duplicate events and inform the user.

I like the UI and I think it's just a friendlier alternative to SQL Workbench. I also think that the schema exploration, graphing functionality, and sharing ability are really cool.

I think that the auto-suggest isn't very good. I'd also love to see more functionality to help us organize queries.

I like that it's intentionally designed around funnels. Google Analytics' funnel capability is an afterthought and not very usable. Indicative allows you to create funnels on the fly, without sampled data. I believe this allows people to derive more insightful conclusions.

There's a slight learning curve on how to use it. Because it loads all of the data, there can be some slight delays (though I think you can solve for this by implementing sampling if so desired). You have to implement your own structured events which can be tedious, but it'll save you time in the end.

Excellent Tool .. does the job and works for our product.

Hard to think about it but nothing that we have seen yet. Maybe add quick shortcuts for different features so can easily access them with one click.

Ease in use, can be used by product, QA, tech, marketing and other teams.

Some queries take too long, need more optimizations

I liked the drag and drop building of segments.

I didn't like that I was showing inaccurate data. Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to.

I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere.

It helps you a lot to transform and read information in a easy way to understand it.

Its not that easy to use, especially to build the funnels for example.

It's easy to program to get the graphs required. It's really helpful and visually easy to understand as we managed different partners data and we sent them these graphs.

It takes some time to upload/ calculate the existing dashboards.

It is true that the tool requires some learning, but once you understand it is's super flexible and very easy to use.

The onboarding needs some serious handholding from experts.