Vero reviews

Pluspunten

My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!

Minpunten

We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.

Pluspunten

Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.

Minpunten

As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)

Pluspunten

- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability.
- Integration with Segment and Zapier
- Incredible customer support
- Built for the technical marketer
- Ability to debug in multiple projects
- Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Minpunten

- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM)
- Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc).
- Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Pluspunten

Vero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.

Minpunten

Some functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.

Pluspunten

Customer support is essential. Both the CEO and our account manager has been EXTREMELY helpful.

Minpunten

I think some of the UI elements could be streamlined, such as the e-mail preview/editing page. You should be able to schedule and edit emails in the same page.

Pluspunten

Having every type of email under the same roof is a definite plus. We used to have subscriptions to several services to accomplish what we were doing in Vero.

Minpunten

The email templates could use more love. They really need a wysiwyg interface, so that non-technical colleagues can easily design and send emails. They only currently have support for importing HTML and modifying copy.

Pluspunten

- ease of use
- simple features, but right for our needs: event based campaign triggers, localisation, segments
- good customer support

Minpunten

- slow and sometime unintuitive interface - although it is constantly improving

Pluspunten

This is the most versatile event-based marketing solution out there. Vero can quickly scale its data ingestion to process large volumes of data to trigger email or push notifications to customers.

Minpunten

Only downside is that it doesn't integrate with Facebook, Twilio and other similar channels.

Pluspunten

- The focus on data-driven email marketing and prioritisation of HTML email as opposed to drag and drop builders
- The dedication of the incredible Vero team to providing 24/7 customer support through Slack

Minpunten

- Some features missing, particularly in regards to flexible segmentation

Pluspunten

Vero is very powerful and has a solid support for liquid templating language and connecting to external API sources, which is a major plus for us.

Minpunten

The editor for building newsletters could be better.

Pluspunten

Ease of use, right features for our business needs (fusion is great) and great valie for money!

Minpunten

Like all tools, has occasional slowness / degraded services.. But at least it has been improving!

Pluspunten

Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Minpunten

The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Pluspunten

Vero is a fast and easy to use newlsetter and communications provider. Since day one I was able to set up my first campaign and related segments with no hassle and need to reach for support.
You can also dig into your userbase and get a history of all communications + actions made from the single user. I usually look up for potential clients on Vero before cold calling them.

Minpunten

Sometime the segment evaluation and creation is not immediate and this could shift the sending time of the campaign.

Pluspunten

Vero is a very powerful tool with the option to really fit your businesses needs. Super powerful and dependable

Minpunten

Learning curve can be a bit steep when first using and is not super intuitive, but this is solved fairly quickly by Vero's excellent customer support. In some ways feel like we are not using the full options of what's available.

Pluspunten

When it comes down to it Vero is a really powerful platform for transactional or behavioral campaigns. While it may have a higher learning curve at the end of the day it's a key part of our business.

Minpunten

Sometimes they have to turn the search cluster off or a little bug is found. Because it's a smaller company that is a price you pay. But it's okay and usually just a small delay. Well worth it.

Pluspunten

Has a lot of features and a clear UI. They are being transparent about what updates they will be rolling out, and are constantly trying to improve their platform.

Minpunten

They don't support webhooks or mutiple criteria triggers

Pluspunten

Great automation choice if you need to save money from the overpriced giants.

Minpunten

Limited tracking and marketing data collection. Very dependent on what your development team can do with Vero and its API.

Pluspunten

Instead of focusing on a few flashy features, Vero nails it with a system of tasks you can do with email marketing.

Minpunten

The interface is simple but sometimes too simple, it feels like the wrong tab is opened a lot.

Pluspunten

functional and most tasks can be done quite efficiently once you learn the software and navigation
value for money

Minpunten

their own CDN has bad delivery rates and you need to integrate your own realistically
bad UX
not easy for novice user to navigate vs other platforms such as mailchimp or sendgrid

Pluspunten

The A/B testing options are robust and pretty easy to use. The UI is clean. The software is fast, I never experienced any lag.

Minpunten

Difficult to learn the software. Data compilation can be very complicated and difficult to configure. The templates options are limited, it would be nice to have more out-of-the-box templates. It's difficult to configure and track journey marketing emails.

Pluspunten

Its basic functionality does work, so in the sense that it is within the lower costing solutions on the market mean that it does what it needs to.

Minpunten

- Poor UI throughout, compared to other tools of this nature (MailChimp for example) nothing works in a manner that feels aligned with modern UI design or user expectations.

- Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy.