FeedOtter reviews

Pluspunten

FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment!

Minpunten

Nothing really. I experienced a few hiccups when scheduled posts missed deadlines or when posts are updated and the publish time changes, but they were relatively minor.

Pluspunten

FeedOtter's product has a ton of great features for content marketers and digital marketers. As a premium user, we have several feeds set up to automate our daily and weekly blog emails for all regions. The customization is top notch. Additionally, the customer service provided by our rep and his team is second to none. And in the SaaS world, customer service is everything.

Minpunten

It would be great to be able to analyze my programs within the platform itself. I run it through my MA platform, so I can get a full view of everything which is also awesome, but sometimes I want to be able to make on the fly decisions on what works best for our customers without needing to work with our marketing operations teams.

Pluspunten

Everything is very straight forward. Someone with no email or HTML experience can get this up and running, but it still also allows someone that does have experience to further customize.

The integration with Pardot took only a few minutes and all the data is collected and stored in there so it makes reporting and checking the success of each send very easy.

The time interval options are also a really great feature. You can have it go out immediately upon each blog post or as a weekly or monthly round-up.

Andy, the founder/creator of it is also very helpful. Any question I have he'll either answer via email or point me to a blog that he's already written that's very straightforward with instructions. The documentation is great and I used that to easily set up a new feed specifically for this program so we can pick the best blogs to include.

Minpunten

Now that I'm used to it, it isn't as big of a deal as it was when I was trying to get it up and running, but when you go in and edit certain things, it will change the sending date to the following week.

So, for example, on a Tuesday, you can't change the time for your weekly email to send to Thursday at 12PM and have it go out in 2 days, it'll scheduled for next Thursday.

Pluspunten

We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works.

I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok."

It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service.

Minpunten

Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes.

I have literally 0 complaints.

Pluspunten

We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development.

Minpunten

To this point, we have not experienced anything bad about the software.

Pluspunten

The Pardot integration is seamless and ties all our RSS emails directly to the prospect activity! It's brilliant for functionality and you can also create custom templates if that is your desire.

Minpunten

Yes, I would prefer for Pardot to have this "table stakes" functionality within it's offering, but FeedOtter fills the gap very nicely. So it's a con on Pardot, not FeedOtter.

Pluspunten

Quick and easy installation out of the box integration with Marketo. Great customer support to help add modifications. Andy took a lot of time to help implement several changes to fit our RSS feed. He was very attentive, knowledgeable, and was great to work with.

Minpunten

Implementation can be a little tricky if you have custom RSS elements, but the team is more than capable to help get whatever you need up and running.

Pluspunten

Easy to install and set up - customer service is top notch and really made it easy to get what I needed done. Execution of these types of emails is something people take for granted - for years I executed "blog subscription emails" in a manual process. I am THRILLED that FeedOtter has tackled this issue with a smart easy to use product.

Minpunten

I am pissed I didn't find it sooner! Love FeedOtter!!

Pluspunten

Easy to use, great customer support.

Pluspunten

Superior analytics, ease of use.

Minpunten

None that comes to mind.

Pluspunten

Super affordable and easy to setup. Worked flawlessly first time. Excellent customer support!

Minpunten

None come to mind. Excellent software created by an excellent team.

Pluspunten

The product integrates easily with WordPress and Marketo. You can choose to review the email generated in the send program before sending or automate the email send process. Features include single blog post, digest with configurable number of posts, multiple templates, sending a sample email, and cloning RSS Campaigns.

Support was very responsive and was able to answer all of my questions so that I could get up and running quickly.

Minpunten

Not really a "con" but it requires adding open graph tags to your WordPress site if you haven't already done so.

Pluspunten

Very simple to setup and great integration with Pardot. Pro-active customer support reached out to me when they noticed an issue I had not.

Minpunten

Only con may be that the interface could be slightly easier to use - perhaps a first time 'guide-to-setup' option. No real cons.

Pluspunten

It's a great time (and money) saver. Customer service is awesome!

Minpunten

It lacks some functionality and DIY customization out of the box.

Pluspunten

This is the way email software should be. FeedOtter made our blog digest 100% better and for half the cost of what we were previously using. I set up our daily and weekly campaigns in under 10 minutes and was able to quickly integrate with Marketo. I've recommended it to other Marketing pros and teams within our organization. Couldn't be happier with it. As an added bonus, the level of customer support I've received is way above any other vendor I've worked with.

Minpunten

Being able to easily customize each template a bit more would be nice. But that certainly isn't a deal breaker for me.

Pluspunten

We've integrated FeedOtter with our Marketo instance and found it to be a clean, simple way to deliver digest emails to blog subscribers. Great tool!

Minpunten

Only shortcoming is that cute otter pictures do not attend success/confirmation messages ;)

Pluspunten

Ease of implementation - Takes less than an hour to set up

Flexibility of automation - If you are worried about sending an automated email that pulls content from an entirely different system, you can just have FeedOtter create the email and infrastructure to send out the email, and then you can test the email, create a/b tests, etc to ensure it is exactly to your liking

Price - This also happened to be one of the cheaper solutions on the market

Pluspunten

We use Marketo and set up was a breeze. Took about 15 minutes total and that included taking my time to review things as I set it up.

Minpunten

It's super easy to set up but there are plenty of free tools out there through wordpress that automate blog send outs for you. If we weren't using Marketo, I probably wouldn't pay the monthly price simply to automate blog post notifications.

Pluspunten

I love the simplicity of FeedOtter. It took no time to implement and get the platform set up and connected to our Pardot system.

Pluspunten

I love how easy it is to use. Makes business content easy to get out in an organized fashion.

Minpunten

There isn't anything I don't love about it.

Pluspunten

Easy to set up and use (as long as you don't care what it looks like, the wording or just about anything customized.)

Minpunten

Where to begin....FeedOtter has virtually no functionality besides pulling in text from the blog, inserting a logo and then sending. You can't even insert a basic banner image, insert text, customize it or even schedule a post. Don't listen to the site where it says you can customize it within the HTML. We had HTML and CSS experts working on it for days and there is no easy way to go into the code to make changes. I was dumbfounded how little this produce does. Such a disappointment.

Pluspunten

Easy to set up (took a few hours to set everything up), integrates with Pardot, flexible layout templates and wonderful support.

Pluspunten

Super easy, gorgeous emails from RSS. Works seamlessly and, as a not-super-technical user, I was able to set up weekly RSS feed->Pardot took under an hour. Been easy to do things like modify template, I like it that I can directly edit stuff in HTML

Minpunten

more amount than I wanted to spend, it's good software but it's a bit of a stretch to add on top of pretty expensive Pardot

Pluspunten

FeedOtter is great for our company! As a means to send out automated emails to our clientele and people interested in our suite of products, it's an invaluable tool that has proven to be extremely useful for our company and easy to use. And their customer service was so outstanding that they were able to work with me on the Marketo integration as well. They respond quickly whenever we have questions and are always pleasant to deal with.