Klaviyo reviews

Pluspunten

Fairly easy to learn for such powerful software
Integration with Facebook
Their native integrations and Not having to use Zapier for a lot of my integrations.

Minpunten

There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak.
If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

Pluspunten

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Minpunten

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Pluspunten

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Minpunten

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Pluspunten

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Minpunten

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Pluspunten

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.

Minpunten

They could make pricing a little more advantageous for their clients.

Pluspunten

Can do pretty much everything, when it comes to email marketing.

Minpunten

It takes a little longer to get used to. With advanced features come a steeper learning curve.

Pluspunten

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Minpunten

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Pluspunten

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Minpunten

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Pluspunten

Love Klaviyo. I've tried a few different email softwares in the past, including Mailchimp and GetResponse. Both of those softwares were a let down and didn't allow for the customization and integratino that I was looking for.

Klaviyo has an AMAZING integration with Shopify. Makes my life so much easier. It also integrates with FB ads, which is a huge plus.

Creating flows in Klaviyo is very simple, I have been able to create sophisticated flows with minimal stress and effort.

Minpunten

The only con I was going to mention was lack of a visual email flow tool, but they added that in the past 6 months, so I'm kind of stumped. It's a great tool. The only bad thing about it may be that it's more expensive, but I find it to be worth the cost.

Pluspunten

Fairly easy to use, lots of features and the ability to sync custom audiences to Facebook. The platform is always improving with extra features such as CLV data and creating back in stock emails recently as an example.

Minpunten

Creating automated campaigns (known as flows) is a bit clunky, especially when editing a campaign there's chances to delete things and mess the entire campaign up and you really need to plan ahead what you are doing because of this. You can duplicate the campaign though before making such edits.

Pluspunten

There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo!

Minpunten

The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.

Pluspunten

Before choosing Klaviyo for our e-commerce business, we had done an extensive search of email marketing providers. Klaviyo seemed to have a differentiated set of features that allows more extensive analytics and data on email performance vs other providers. We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing. I would highly recommend Klaviyo for e-commerce companies

Minpunten

Klaviyo still doesn't have all the features that we'd love to see but they are continuously evolving and launching new tools. For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms.

Pluspunten

First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind. There's also so many softwares this can get integrated into that I love the flexibility of it.

Minpunten

Honestly, I have absolutely no complaints about this software. The technology is the best for the price point, customer service rocks, and its so user friendly - i have confidence that anyone could learn email marketing automation simply with this platform!

Pluspunten

It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company

Minpunten

I guess it could be a little cheaper, but I believe you get what you pay for.

Pluspunten

The platform is built for E-commerce. It offers out of the box integration with Shopify and other marketing platforms. The platform is easy to use and understand, but still had powerful features that can allow any customization. Its customer support team was great when we were migrating from Mailchimp. It has plugins that connect it to other tools such as Facebook, Zapier.

Minpunten

Some of its features can be buggy at times. I sometimes get random error messages with our Facebook implementation.

Pluspunten

With Klaviyo it's very easy to use this software. I have tried other platforms in the past and was a little discouraged because I could not figure them out and it was too many steps, but when I found Klaviyo, it all changed. Everything just came together and I think a lot of it had to do with things being automatically set up, you just have to make your edits. For example, the flows, all you have to do is edit the information with yours and a few tweaks as to how you want it delivered and that's it.

Minpunten

There is nothing not to like about Klaviyo and if there is, I have yet to find it. I am a novice at email marketing and this clicked for me as soon as I logged into the platform.

Pluspunten

I'd say so far I like the rules setup the best, segmenting my flows and campaigns to make sure I'm only hitting up people who 1) are interested in what I have to say right now, 2) Are the right audience for my current message/in-store sale announcement, etc and/or 3) Have not heard a similar message anytime recently. My other favorite is the easy integrations with other apps I'm using to manage my eCommerce and Digital marketing systems.

Minpunten

No overall CTR metric available (only per-campaign), nor a metric for open-rate stats across all campaigns/flows. Needing more training to intuit the analytics panel and some features but they do not have phone training available, I've been using it for about two months now, and I have a few blind spots that I cannot intuit from the interface, which is now a problem for me. They answered what they could via email.

Pluspunten

This product is incredibly user friendly. I can't say enough good things about it and I have gone out of my way to recommend it to people.

Minpunten

Nothing. Everything from customer service to user experience is absolutely stellar.

Pluspunten

Klaviyo is extremely easy to setup, especially compared to its competitors.

You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Minpunten

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

Pluspunten

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Minpunten

Deliverability is a concern. Support is slow to respond.

Pluspunten

Interface is well laid out and easy to navigate. There are tons of options to dig into when setting up flows/campaigns.

Minpunten

The cost is a bit higher than our previous email provider. I do believe the added functionality is worth it.

Pluspunten

I liked the template editor and it's ability to truly customize what users could design. Most of the templates were useable with some modifications.

Minpunten

We found more than one case where our HTML templates did not line up with the plain-text emails that were being sent by Klaviyo. This may have been because we replicated campaigns but it would be useful if Klaviyo re-ran the plain-text generator every time a new campaign is being sent. We use OpenCart 2 which Klaviyo hasn't offered an integration for (they have an integration for OpenCart v1.x).

Pluspunten

It is very intuitive and it's very easy to customize emails.
They have a lot of great templates that you can use to make great emails very fast.
It's great for ecommerce.
The open rates were very high with this software.

Minpunten

It was quite pricey compared to the competition.

Pluspunten

It's full of features and pretty simple to use. Switched from Mailchimp and haven't looked back. It's a little pricier but that's ok. Have created some really great marketing emails and even use it for our after purchase emails (order confirmation, shipping, tracking, etc).

Minpunten

Sometimes the site is a little slow. I'm sure this has to do with the time of day and the use it is getting from other users.

Pluspunten

Mentioned in my review comment

Minpunten

Mentioned in my review comment