Sumo reviews

Pluspunten

After looking for a simple tool to increase my website's traffic and collect emails for marketing I found "sumo." It is very simple to integrate into my website. The settings are so simple with many preferences of your choice.

It helped me add social share buttons to my website and helped me grow my email lists at a faster rate. The attention of any visitor is easily caught to interact more with me and my website. Sending emails to a bunch of subscribers in my chosen groups look simple when using sumo.

The pop-up subscription box and the social share buttons are not intrusive and it has an automatic welcome message for all my new subscribers which saves my time of welcoming them with messages all the time.

Minpunten

I haven't been able to send emails to individual subscribers. It allows me to send marketing emails to only those added to my groups and I don't know why. I therefore believe because I am using the free version that is why I have been limited to that. I would like to be a premium member soon.

Pluspunten

Sumo was a great addition to our company website to help gather email addresses through a pop-up when someone comes to the site. The pop-ups are easy to create with either custom imagery and their wizard, or using their basic templates. There are many options for the type of pop-ups that they offer. Implementation is immediate and was something that I could do without needing an HTML programmer. The pop-ups do not interfere with any other tracking or plug-ins on our site, and I like that I can set the frequency to not overwhelm frequent visitors.

Minpunten

I like the reporting functions, but I would like to see more data as it relates to the success. You get the impressions and actions taken, but I would like to know how many times an individual sees the popup before finally entering their email, if more than once, as an example. Otherwise, I'm very happy with this tool.

Pluspunten

I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Minpunten

My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

Pluspunten

Grow your email list seamlessly
Address cart abandonment concerns
Ability to collect email address from user on exit
Discount Codes (ecommerce plan offers unique codes)
Autoresponder
And more

Minpunten

Free version advertises on your website
Plans can be costly if site offers little ROI

Pluspunten

I like best the ease of use in setting up this program to provide my website visitor's with a better on-site experience while also providing me with detailed metrics on those visitors.

Minpunten

I've been using Sumo on two websites for more than a few years and have not found anything about that I do not like.

Pluspunten

I am actively using SUMO on my website now. It's a great tool for my site. I've recommended it to many of my business connects. I use it for signups and newsletter listserves. I like that you can group signups by the promos you're running. The interface is easy to understand, it actually "guides" you through the creating process. It asks your desired outcome and where you'd like the signup box to appear, when, and what it will look like. You can turn on and off the sign-ups at any time. You can also send tests to see what it looks like when someone does sign up. You can check your website analytics with Sumo which is a great perk!

Minpunten

I hate that many times you have to re-login to sumo when it's connected through your website. Like I have Sumo linked as a plugin and I always have to re-login and I wish it would stay logged in. Also, when you are checking the analytics, I feel it could be more in-depth.
I wish that I could use more than one signup at a time. The unpaid version, of course, is limited. If you don't have design skills, you cannot make a "pretty" "pop-up" box with ease. But, if you're tech/design savvy, you should be okay.

Pluspunten

I love that a lot of its features are easy to use. They come with very easy to use directions. It has a lot of features that costs money on other programs.

Minpunten

I use the free version, and I wish it had more choices for that. I also wish it had better choices for email. I have to use another program for that.

Pluspunten

I use Sumo on both bookclubs.com.ng and a client's website I had set up on WordPress a few years ago. If you plan to collect emails on your website with pop-ups and other campaigns then I recommend it.
My dashboard also shows me comprehensive statistics such as Top 5 visited pages, conversions rates and all my subscribers.
They also make it easy for you to export subscribers

Minpunten

This feels really small to add to a review but logging out of Sumo completely will take an average techie awhile. I was looking for the log out button the first time I used it. It was so frustrating. I ended up going on their faq page on their website to find it. 'Click the "X" icon on the Sumo control panel (blue tab) while holding down the shift key to completely log out'. Why does it have to be so difficult?

Pluspunten

Sumo gives users the ability to do one of the most important things an online business needs to do: collect emails to grow their list. They do so with great pop-ups, welcome mat, and smart bars.

Minpunten

Some of the functionality is a bit clunky. They seem to go wide vs narrow, i.e. trying to do everything instead of becoming the best at a few things.

Pluspunten

One of the best things about sumo is there are no limits to how many subscribers (even on lowest plan). Although there is a limit on how many emails that can be sent in a given month, it is usually a sufficient amount for those starting out or those operating a small business. Being able to use cart abandonment features on the lowest plan, is also a big plus and sets it apart from its biggest competitor. The emails and popups are professional looking, easy to setup, and shows analytics on dashboard which is helpful. I also like the value added tools they give out such as the website social share buttons and smart bar that can be integrated into pages.

Minpunten

The amount of integrations may be a bit limited. This means a custom module would need to be built for many people. We found we had to use a custom built extension to ingrate with our website since they did not have one for our platform. At time of this writing, there are about 5 official integrations that are available, whereas their biggest competitor has 40 official integrations.

Pluspunten

Easy to use once fully set up. Very important to me is the ability to A/B test promotions and change pop ups, banners and welcome mats according to my current promotions.

Minpunten

Very little. I have a Pro Account but would like access to a few more “add-one” namely Short Cuts and Cart Casino. These are minor negatives and they would be available if I upgraded my account.

Pluspunten

Easy to use, great guides, helps achieve many marketing goals, combines analytics ontop of your website, great features

Minpunten

I encountered several bugs that didn't make me purchase but I'm pretty sure the paid version works great. They are a very good company, brand

Pluspunten

Note that I've only used the SumoMe forms. Ignore this review if you're using their other tools.
The forms look good and you have the option to customize them in more-than-you-have-time ways.

Minpunten

The SumoMe forms aren't a bad tool, just that... You're at a conference and you have a single page with a SumoMe opt-in form for people interested in your product + some bad internet that you can't control.
The page you worked on only loads the rest of the content and people scroll past the form (the form that doesn't load, because it's made to load asynchronously and it prioritizes the rest of the content before the form).
So basically people just leave because they didn't see the form.

Now imagine the same thing, online, and all the users and their internet speed that you cannot control.

That was the end of our story with SumoMe. And it had the potential to be a good story.

Pluspunten

Sumo allows you to quickly and easily grow a list using intuitive opt in forms

You can build a large list of subscribers and then email them all within the free plan, which is great for starting out

Minpunten

Once you outgrow the free plan it starts getting expensive

It improved over the time frame in which I was using it, but it did seem a bit sluggish

Pluspunten

Tried several tools but definitely SUMO is the best solution to grow my business. Easy to use and implement with a lot of documentation.

Minpunten

I can’t fin any cons. They are improving continuously their product and fixing everything that can be a con.

Pluspunten

Free to use, easy to set well-designed, discrete pop-ups, sharing features engaging content shares on social

Minpunten

The settings interface could be quicker, sometimes it's difficult to handle settings, e.g. if you have a live chat installed at your website.

Pluspunten

It has a pop-up feature that collects email from visitors.
Easy to create pop-ups with images and wizards.
It has the ability off setting frequency not to overwhelm visitors.

Minpunten

Adverts are placed on your site when using free version.
It comes with costly plans when small amount is offered on ROI.

Pluspunten

I have used Sumo on my site for 2+ years. It has allowed me to capture new followers that I would not otherwise have added to my mailing list. I love the design of the pop ups.

Minpunten

There isn't anything that I would change about Sumo

Pluspunten

I am a fan of what [SENSITIVE CONTENT HIDDEN] and the sumo group team is building. Sumo is an amazing tool and I recommend it frequently to friends and foes.

Minpunten

Nothing I can think of. Sumo is one of the most used and appreciated softwares in the category for a good reason!

Pluspunten

Sumo has a killer free option for creating a very effective email capture form. It has very detailed analytics and it intergrades with the popular platforms wordpress and shopify.

Minpunten

I really can't find something I don't like about sumo. It's a complete solutions for gathering emails.

Pluspunten

It has multiple types of pop-ups for lead collection and integrates with WordPress and my email management system

Minpunten

Their pricing is based on website views not on unique number of users, this means that it can get very expensive especially for websites with volumes of traffic

Pluspunten

Easy to set up. High converting templates. Lots of different tools included.

Minpunten

On a previous site the code made the site slow but I think they have improved this now. Also Initially the export feature was not free but I understand the thinking behund htis.

Pluspunten

I like to concept of the product and the abilities it has to incorporate popups to your website without adding more than a script to your site.

Minpunten

Everything else. Their help service is the worst and they often treat you as an idiot. Even with photos and indepth information about issues, they still are unable to understand the problem. We went round and round with them for 4 months about an issue to later find that it was a bug on there end. Using the product is hard and the data you're provide on your popups is limited.

Pluspunten

There's a lot going on with Sumo. Sumo comes with many features that help improve your website: a welcome mat, floating share buttons, heat maps, content analysis, etc. I originally wanted Sumo for the floating share buttons, but then realized it could do a lot more.

Minpunten

Had quite a few issues with the floating share buttons conflicting with our website theme, BUT, Sumo has great customer support, so they overcame that con and turned it into a pro.

Pluspunten

Sumo has been a tool I've used to help grow my email list and to generate more sales.

Minpunten

There is a free version and a paid version, the free version not syncing the emails into certain email newsletter software platforms. That can be annoying when wanting to trial the product before buying it.