Google Ads reviews

When it comes to quality as a whole. Google Ads surpasses itself, in my opinion it is a very powerful and very accurate tool. It's amazing how quickly the tool delivers a report to us. We raise some ad campaigns on a weekly basis. And every day we keep an eye on the segmentations and analyzing in real time how our campaigns are running, so we can more efficiently and accurately optimize our goals for a more specific target audience.

Super smart tool with hundreds of features to use.

The most impressive thing is that we don't need to invest a lot to get good results in our campaigns.

This is sensational.

I have to say that the support has also been fast and very helpful.

Since I ventured into working with Digital Marketing, I've been constantly receiving emails from Google Ads support even without asking.

In the beginning, I still didn't have much practice, so I received email from several experts at Google to help me. If it weren't for these people, I wouldn't have achieved my goals.

Nowadays, we only follow our older campaigns, because the tool shows in detail who accesses our pages. The GLOBAL TAG configured on our websites, this is extremely powerful and incredibly accurate.

When it comes to Google Ads, I have no complaints. However, for many inexperienced people who reach the tool, they end up with difficulties in handling it. Because there is a lot of information inside the platform. Lots of buttons and graphics. It ends up getting complicated to work alone in Google Ads. Therefore, it is viable to learn from someone who knows all the features and benefits of the platform.

I think that's it, I don't have a problem with Google Ads, but it's too complex for someone who is starting to advertise their company online.

Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.

Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement."

"I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads."

"I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results."

"I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

"Overall, it was a bad experience. Platform is quite unprofessional."

"The user interface can be clumsy at times and has resulted in data loss on a few occasions."

"It's incredibly deep, with a lot of confusing elements."

"The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

I experience that they may be gear that makes google's circle of relatives even easier, they may be smooth to apply and learn, they may be taught to apply to kids and this is certainly wonderful.

I think they can be better, they want to enhance even though they're heading in the direction of development, different matters I do not assume are all accessible.

Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

Google Ads allows you to reach large highly-targeted markets and generate new leads, with truly granular control. YouTube integration is seamless and easy to set up, once monetized.

The interface is so complex and daunting, with confounding nomenclature, that new users must be prepared to spend hours combing tutorials to try to understand what they're doing. Even worse, Google constantly changes features and rules, so by the time a user has read an article, that advice is irrelevant. It should be much easier to set up ads in the modern internet age.

i like the variety of bidding strategies that can suit our campaign goals
good google guide for making different campaigns
real time tracking
better way of scaling

it takes a long time to start a new ad
it takes about one week at the learning mode phase then my campaign start getting better result

I like how easy it is to organize your campaigns and understand what is working for your business versus what is not working. If you know what you are doing, you can optimize and optimize until your fingers bleed if you need to. When you get a full understanding of the tool, you will understand that there are many different ways to optimize as well. One thing most people should learn and understand deeply with Google is their bidding settings. Google uses AI to run automated bidding. They will allow you to focus on almost anything you'd like. For example, you can focus on getting the most impressions possible, or driving conversions (sales, leads, etc.) while trying to git a specific acquisition number. There are loads of options and they are always refining them and coming out with more.

It can take years to master this tool. Which means if you really give it the time and effort, you can have an incredible skill that many others do not have. I have worked with many different people across various size organizations on Google Ads and many people think they know everything about this tool while they still have a lot to learn. There are always new strategies to learn and optimizations to be made, but that can take a really long time to know and understand. Most people think they can just jump into Google Ads and become an expert immediately, and that is just not the case. If you do find yourself wanting to put in the time and effort to know and understand this tool, you will realize what a great skill that can be. It can be used across so many different industries for a wide variety of needs to fulfill. having a deep understanding of this tool will allow you to have the option to work for some of the worlds top organizations.

Google Ads allows me to create and run targeted digital advertising campaigns effectively.The platform provides detailed insights and analytics, allowing me to measure and optimize campaign performance.It is user-friendly and easy to navigate, allowing me to manage my campaigns with ease.The ability to reach a large audience and attract potential customers to my website.

The cost of running a Google Ads campaign can be high for some businesses.It may require some time and effort to set up and optimize campaigns to achieve the best results.

The campaigns in Google Ads are mostly performance ones so the Search Ads, Shopping Ads (for ecommerce), (dynamic) remarketing campaigns should be the first to set up. Great thing is also automatic campaign optimization (target CPA, target ROAS,..) where Google algorithm optimize campaigns for your target KPIs.

Google is moving campaigns into the sphere of "black box" which is not the bad thing if you are interested in bottom line = reach your target KPIs. Problem is if you also want to learn from the campaigns like who are your most valued visitors, what are their interests etc. For example Universal App Campaign which target for users to install/make action in App is easy to set up but you miss information about demographics/interest/etc information in reports.

Gives me an opportunity to broadcast and market my clients to their target consumers they wouldnt otherwise be able to. Gives indepth marketing data they can use for their overall marketing strategies

Inconsistency with their policies. Cant tell you how many hours Ive wasted trying to weed through bogus and flaky policies that prevent me from advertising, that arent consistently enforced in the wild.