Instapage reviews

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click.

I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed.

Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive.

The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration.

One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases).

Easy to use.
Being able to quickly deploy the the cloud.

Landing pages are slow (Google Ads constantly alerts about this issue).
Once you develop all the pages on their plataform they have you locked in. Won't give you a HTML export of your landing pages. You either suck it up and pay more or have to clone all the landing pages on another software.
Expensive.

Fairly easy to use, great features. The customer support is brilliant.

There aren't many cons but with China one of our biggest markets the package we pay for doesn't work there.

Really easy to use and set up campaigns, userfriendly, otpimised interface and powerful tools.

Limited metrics and expensive unless used for big campaigns.

As a marketing professional with minimal developer experience, Instapage is very easy to use right out of the box. The interface is intuitive and features most of the things I'd want in a landing page tool. The customer success managers are excellent and very helpful as well.

While Instapage is very easy to use, the downside is that some things are oversimplified and less customizable. For instance, adding custom code has less flexibility as you can't edit the page directly in code, you only have the option to add HTML/CSS in page settings (and not directly into the page code).

Ease of use, great customer support when I don't know how to do something

Price. Wish it cost less -- we're a heavy user so wish I got more pages for the $$$

Customer service was very speedy and helpful.
Interface is easy to use and has all the integrations I need!

The user interface is easy to use but could be more aesthetically pleasing and more modern.

Easy to use Drag and Drop page builder. Was able to create quick landing pages for email marketing and other paid campaigns. Easy for integratiing other apps.

Expensive than other alternative tools. Other landing page creation tools like LeadPages etc have much cheaper plans for small businesses

- Can A/B test lead form at the top vs. bottom of the page
- Can utilize dynamic titles to optimize the match of keywords/search terms that people are looking for to the title & content of the page
- Can easily integrate it with CRM (Pardot & Salesforce)

- Lack of automatic mobile layout optimization when building a desktop layout

I love how easy it is to design great looking landing pages that convert visitors into customers. From a marketing perspective, I need landing pages that not only look good, they also need to perform well. Some clients need a very customized branding and look to their landing pages. Some clients need their landing pages to look like other pages on their websites. With Instapage I can quickly visualize our landing page design goals and get feedback on that design from clients in minutes.

I always appreciate seeing additional design templates.

Instapage is probably the easiest landing page builder that i have used. I have probably used and tried 4 landing page builder in WordPress and another 3 standalone SAAS landing page builder and this is the easiest to use. It has a drag and drop system and quite a number of integrations.

Instapage is very pricy now in my opinion (used to be cheaper) and recently there are not many updates to the builder.

The thing I like most about Instapage is its ease of use. It is extremely easy to develop an a professional looking landing page that serves almost any need that our organization has ever had. From the multitude of features to the good looking pre-designed templates (which are very easy to modify), Instapage has enabled our organization to utilize landing pages for a wide variety of events and purposes. The cost is also very effective; definitely much cheaper than a lot of the competitors.

My least favorite aspect of Instapage would have to be the mobile development portion of the service. I have noticed that when I develop a landing page in desktop mode, I have to modify the desktop version to make it mobile friendly once I switch to mobile view. It would be much better if I could develop a desktop version and a mobile version, separate and apart from each other.

-Fast
-Reliable
-In app analytics
-In app AB tests
-SEO optimization
-Fully customizable
-Best in class drag and drop landing pages
-Forms
-Full integration with google docs, mailchimp and a long etc

Being extremely picky:
-The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border.

It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms. One of the main selling points was that they included integrations with the specific tools we use. Some of Instapage's competitors could only offer integration solutions like WebHooks or Zapier (as opposed to DIRECT connections).

The price is fairly steep, especially when you get an Enterprise level plan. That said, I believe it well worth the price. Compared to Unbounce, and LeadPages, Instapage is a bit more expensive.

Can be used easily by a layman within our company and allow us to help our clients build well-designed web pages that are focused on conversions. Integrates well with all our API's and conversion tracking. Highly recommended for digital marketing agencies!

We have not run into issues so far using this service. Overall, it is very well developed with the user in mind.

The Instapage platform itself is great. You can create landing pages quickly and you can integrate with other platforms, such as email providers, webinar hosts and more.

The Instapage team got greedy and pulled one of the worst stunts I've ever seen. They increased the price of all of their plans and forced existing members to upgrade. I had been using Instapage for over 2 years and had about 30-40 landing pages with them and they DOUBLED the price on me. The options were - lose all of your work or cough up the money. This is a huge red flag. I want to trust the companies I work with, and 90% of companies I work with grandfather rates. I understand small rate hikes, but doubling the cost of a service is unacceptable.

I love how many tests I can run at a time and how seamlessly those tests can run for the user. I like how easy it is to learn Instapage and the ready-made assets are really helpful. Once you get the hand of what you want or don't want on your landing page, the global or personal blocks can be really useful for saving time.

There are some limitations around audience targeting and device targeting which limit how far we can push our a/b testing.

Very easy to use and has TONS of built-in integrations, No need to mess with Zapier.

It does have limitations in terms of web development. It's definitely suited for simple landing pages, not regular websites.

How fast and easy I am able to duplicate/clone a landing page. All I have to do is push a button. I can create dozens in a day.

When I duplicate/clone a landing page, I have to input the information about the Recipients, and the Notification Style all over again. That gets very tiring.
When I clone a page, the information of the people that are receiving the leads should be cloned as well.

easy to use, good templates

Sometimes its difficult to do some things because constraints.

Best pricing.
So easy to use.
Beautiful templates.
You can have a landing page up and running very fast.

Lack of immediate support for lower packages.

It's very easy to use, straight forward. It gives you options to A/B test with more than two version and it gives you data on it.

Features and functionalities are low or if they exist they charge you more. Who knew that integrating the AdWords would result in having to billed annually!) Their support team is the "if I can't recreate the problem, it doesn't exist" type. If you add users, you can work on the same page but you can't even publish or update because you don't have permission to it, if you want that permission, you have to pay extra! - It's simple to use within their features but after that, be ready to pay extra for pretty much everything.

I've been using Instapage for a few years and love it's ease of use and mobile friendly options. I have close to a hundred landing pages I'm able to split test and receive leads into my CRM.

I originally chose Instapage for their affordability as there are many landing page options on the market. I've been a customer since 2015 have been downgraded once and was recently told I'd be downgraded to a lesser version. While I love the software in the current option I'm on, It's not worth the price to upgrade.