Ortto reviews

Autopilot is a marketers dream tool. You can create a 'journey' for almost any task, from sending out an email newsletter to creating an advanced nurture journey based on segmentation, rules, lead owners, default and custom fields, website actions and much, much more. If you use tools such as Salesforce and Segment then you can get even more out of the tool with less work, but I personally don't use either and I still get a huge ROI on the product. They also just updated the email building tool which was a very welcome update.

It would be great if the tool worked with other CRM's than just Salesforce. Some of the actions and triggers, particularly when it comes to API triggers are quite limited so some improvements with that would be great. The price can get quite high with large numbers of contacts and the business plan selected (A/B testing, API triggers and more). I would also like to see an end-user subscription management feature added so that I can fully move away from other email tools (i.e. MailChimp) whilst being compliant with the likes of GDPR.

Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.

The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.

Its a very easy to use solution and has a robust feature set. Their journey creator is flawless and even a non-techinical person can use it with ease.

The have very robust APIs and you can confirgure autopilot pretty easily with their APIs.

It would be great we can use our custom mail server to send the mails, like Mailgun or SendGrid.

I have been using Autopilot for over two years and have enjoyed every moment of the journey. The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder. I love that you can customize the experience depending on weather someone has clicked, opened, left unread. It's everything you could want.

I wished they had their own form builder. Currently the software will scan forms and integrate that way but it would be great if we could build own own from withing Autopilot. Other than that there aren't any other cons for me.

You can create very complex customer journeys and almost automate communications throughout the whole process.

Connectivity to other apps is still limited... for example Pipedrive doesn't allow to connect Deals, only Contacts.

As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists...

But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—*even deleted contacts* 😑

Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts.

After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact.

AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software.

Autopilot has so many features, yet it is quick, simple to use and has a great UI/UX. Almost always I know what to do right away. Journeys are great, for me as a developer and for other people in Marketing team.

I also have experience with API and their customer support. API is very well written with examples and possibility to test the code. I have contacted their customer support a few times and in most cases they responded quickly.

It is also fantastic to have SalesForce integration.

I had some problems understanding the conversion funnel in the dashboard and had some problems with sending autopilot_id information when we wanted to track the user after form submission.

The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use.

Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money.

Pros: offers a large amount of reports, functionality and value on our tool and basically avoids having to repeatedly perform the same marketing tasks. You can send email or SMS campaigns instantly.

Cons: It's not as intuitive as it should be; However, once it is understood, it is much easier to set up campaigns. You must be an advanced user to understand how to do almost anything in the tool. In the same way, the tasks you perform are not simple, so I understand that simplifying it is something to admire.

This software is one of a kind, fascinating. Through this software,I manage to shuffle my email and send time. this software has allowed me to convert customers and increase my sales.

Since I use ortto, I don't find any problem. we would say that , it has more advantages than disadvantages.

I really like how easy it is to set campaign, even the one where you want to use multiple conditions along the road. You just don't need any tech knowledge to set it up. It integrates great with Pipedrive so you can automatically remove contacts from your email campaign. Big kudos for Reporting section.

Deliverability of emails - we've compared it with other players on the market and with big campaigns it is an issue.

Thanks to the integration with Segment, Autopilot was very easy to integrate using our existing triggers. Set up was also smooth and out of all of the marketing automation tools, Autopilot has the best onboarding and set up experience. Their unique ui/ux make it very easy to set up campaigns that not only include email and SMS triggers, but unique integrations with companies such as Lob that let you programmatically send postcards.

There is room for improvement with people/user tracking. Currently we're using GoSquared to fill in the gaps.

Setting up email journeys has never been easier than with Autopilot. It's really easy to visualize and customize email actions based on the recipient's actions.

It was not easily integrated with other softwares. This is why we eventually switched to Mailchimp because we needed it to work with a number of different softwares.

We use Autopilot for Marketing Automation, this is really helpful in building the flows and defining the communication. This can easily be the all in one tool.

Though the platform is powerful there are some basic functionalities missing, the dashboards are incomplete and the integrations are not so great.

Unlike some others Autopilot is super easy to use even for the first time user.

A bit on the pricier side. I would love to see them offer better pricing.

Has easy to use interface. Can quickly create campaigns.

No email creator. Can be hard to manage multiple lists as gets a little convoluted.

The overall click rates increased by almost 4x. The open rates on lead generation emails were as high as 75% and our reply rates jumped from 1% to 21% for similar campaigns.

We like the tool, but it gets significantly slower with more complex and advanced scenarios, whenever the system is filled with data.

I loved how easy it was to create a campaign and get a feel for what was going to happen and when. A fantastic tool for starting out.

Integrations are a killer. It's hard to have the actions start based on interactions with a website or product / CRM. This may have changed though.

Very easy to put together journeys based on who you are trying to reach. It's a great way to place your sales cycle on "autopilot."

You really need to figure out the software by trial and error. A guide to all capabilities would be appreciated.